July 2011

How Do You Get Back on the Customer Development Horse?

It happens to us all. Your startup is cruising along, or at least you're really busy running in a million directions. Maybe you've also got pulled away with some personal issues like selling your home, caring for children or relationship challenges. No matter what the cause, you get away from the most important thing: Getting outside the building and talking to customers.

So knowing that you have dropped the ball and need to pick it up again, what do you do? How do you get back on the customer development horse?

Sara Hopson: Surprises of a Startup Internship

Ten months ago, I moved to Boston to attend Emerson College as a creative writing M.F.A. candidate with focused aspirations: I wanted to write and I wanted to teach. I certainly didn’t anticipate jumping head-first into the startup world in my first year here (or ever) – because I didn’t know I could. My undergraduate college transcript reads like something out of Emily Dickinson’s adolescent dreams: British Literature, Creative Writing Workshop, Introduction to Linguistics. Sales and marketing were the things I assumed I would never have to think about, outside trying to be a savvy consumer in my own life.

But after hearing about my struggle to find an engaging, exciting internship for my first summer in Boston, an entrepreneur friend reminded me that I had more options than the literary ones I had stuck to so blindly: writing, after all, is a highly marketable skill, especially in a city like Boston. Luckily – or shall I say, serendipitously – he convinced me to attend RubyRiot 

Greenhorn Weekly Countdown: July 24 - July 30

 After an awsome party thrown by Jennifer Lum, the Boston startup scene will continue to boogie through the summer. Keep up the energy with this upcoming week. We have over 27 networking events and startup office hours planned for this week. So get on your dancing shoes and keep the party going! 

8 Common Mistakes in the Co-Founder Search

You can't throw a stone in the startup community without hitting a blog post, tweet, or discussion around co-founders.  While I think there's a great deal of good advice out there on the search for a co-founder on places like Venture Hacks, Humbled MBA and OnStartups, it's as important to understand the potholes to avoid.  Just like a pothole will disable an otherwise great car, these mistakes will derail your company...and your cofounder search.

How to Build Credibility as a Business Co-Founder

How do you attract a technical cofounder? What does it take to be a good business cofounder? How do you get your idea off the ground and make some progress without spending a lot of time coding? These are all questions a Northeastern student emailed me about earlier this week. 

So what can you do? Luckily, in the world of the web today, there are many tools, tips and tricks out there that can help.

Greenhorn Weekly Countdown: July 10 - 16

July is rolling by and the startup scene is charging up! After a brief lapse around the 4th, the startup scene is ready to go! This week boasts over 35 startup networking events and office hours. As always, we have the can't-miss events of the week below!

The Boston Startup Guide - Part II: Finding Mentors

We all get them. Those emails that make you cringe, just a little.  Some brand new entrepreneur emails you for help. You're busy and you're not sure you're the right person to help. They seem like they lack even some of the most basic knowledge to get started.  But they're asking you for help...probably hoping for a meeting or maybe an intro to a trusted contact.

In Boston, we have a habit of just wanting to click the delete button on such messages, or simply declining citing a desire to "focus on my startup" right now or just not being "the right person." We can do better than that. If you really can't take the meeting, let's leave each of these new entrepreneurs pointed in the right direction. The Boston Startup Guide is here to help you do that. 

In Part II, we're covering what to do when a new entrepreneur is looking for mentors and you can't help them yourself.  There are great things you can point them to and we're going to share them with you so you can copy and paste them in your next message, so you can say still help them even if you can't take that meeting.