In the frenzy that is the current state of startups and entrepreneurship in Boston and beyond, it's easy to get caught up in the noise and forget what matters most.  While the thought of building a company is romantic to many, the reality is that it's filled with many late nights (and early mornings) more ups and downs than you can count and a lot of hard work. The dreams of big paydays and magazine covers is only a temporary fuel that will not last. Getting through all the challenges is fueled by one key source: Passion. 

In our interconnected world, you can start a company anywhere. (If you're reading this post, there's a great chance you're a local Boston entrepreneur, so cheers!) Wherever you locate your company, you shouldn't have concrete feet.  You can do a lot of good for your company by not only getting outside the building of your startup, but occassionally getting outside your ecosystem you're in.  That means being Tri-Coastal.  

In startups, it's all about the team. Ideas change, business models change and even roles can change, but the hope is that you can build a core team that is lasting. From the first step of finding a good co-founder to adding key members to your early team, it's a good idea to have a framework for what you're looking for.  What I look for are the 3 C's: Chemistry, Competence and Customer Focus.

Who are the faces behind a company? How did the company get started? These are common question you may have about startups you see and hear about. If you don't get a chance to personally meet the founders, you're unlikely to ever know their story. That's what Founder Fridays is all about.

This week we have Jesse Waites from Beacon Hill Apps, an iPhone, Android, and Ebook service.