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How Twitter Can Make you a Better (and Happier) Person
Submitted by
Jason Evanish
on Tue, 02/23/2010 - 12:35am
in
authenticity
social media
tony hsieh
twitter
zappos
Marketing, Sales, PR
Inspiration, Insights
Team Building, Leadership
General Information
URL:
http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-y...
Author:
Ton Hsieh
Amazing tips on how to truly utilize twitter to be better/happier: 1) Transparency and Values, 2) Reframing Reality, 3) Helping Others, 4) Gratitude
Do's and Don'ts of SaaS Marketing
Submitted by
Peter Cohen
on Tue, 12/08/2009 - 1:42pm
in
customer acquisition
SaaS
software-as-a-service
value proposition
Marketing, Sales, PR
General Information
URL:
http://www.saasmarketingstrategy.com/publicationsresources.html
Author:
Peter Cohen, SaaS Marketing Strategy Advisors
The Do's and Don'ts of SaaS Marketing, all on a single page.
Ten Essentials of SaaS Solution Marketing
Submitted by
Peter Cohen
on Tue, 12/08/2009 - 1:37pm
in
marketing
SaaS
software-as-a-service
Marketing, Sales, PR
General Information
URL:
http://www.saasmarketingstrategy.com/publicationsresources.html
Author:
Peter Cohen, SaaS Marketing Strategy Advisors
Describes the unique challenges of marketing a software-as-a-service (SaaS) solution to enterprises
10 lessons in bootstrapping a business
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 11:55pm
in
bootstrapping
lean startups
tips
Marketing, Sales, PR
Product Development
Finance, Investors
General Information
URL:
http://entrepreneur.venturebeat.com/2009/10/28/10-lessons-in-bootstrapping-a-bus...
Author:
Clate Mask
Here are the top ten lessons we learned from this method – and why I continue to evangelize bootstrapping to entrepreneurs:
CEOs: Your Changing Customer
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 11:06pm
in
forrester research
study
Marketing, Sales, PR
Product Development
General Information
URL:
http://blogs.forrester.com/colony/2009/09/ceos-your-changing-customer.html
Twitter:
@gcolony
Author:
George Colony
Forrester research's George Colony writes about how people (your customers) have changed over the last decade based on their research. You will be surprised.
14 Startup Pitfalls to Avoid
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 11:23am
in
business plan
customers
startups
tips
Marketing, Sales, PR
Inspiration, Insights
Opportunity Assessment
General Information
URL:
http://venturebeat.com/2009/06/08/14-startup-pitfalls-to-avoid/
Author:
Adam Toren
Great list of common mistakes when starting your business.
4 R's of SEO: Robots, Ranking, Relevance & Results
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 10:46am
in
SEO
social media
tips
Marketing, Sales, PR
General Information
URL:
http://www.seomoz.org/blog/4-rs-of-seo-robots-ranking-relevance-results
Author:
Dr. Pete
For each of the 4 R's, I'll provide some tips and tools for how to measure your progress in that area.
Some Lessons I've Learnt from an Online Crisis
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 10:44am
in
customers
social media
Marketing, Sales, PR
General Information
URL:
http://justanotherprblog.wordpress.com/2009/09/20/some-lessons-ive-learnt-from-a...
Author:
Karalee Evans
How to handle a PR crisis that is exploding online.
The Friday Five: Tips on Getting Covered in Innovation Economy
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 10:41am
in
journalism
journalist
press coverage
press releases
tips
Marketing, Sales, PR
News
General Information
URL:
http://www.boston.com/business/technology/innoeco/2009/09/the_friday_five_tips_o...
Twitter:
@ScottKirsner
Author:
Scott Kirsner, writer Boston Globe
Advice on how to get coverage by Scott, a leading innovation/entrepreneurship journalist in the New England region.
Hacking the Magical Number Seven with Storytelling
Submitted by
Jason Evanish
on Sun, 11/15/2009 - 10:37am
in
elevator pitch
job hunting
storytelling
tips
Marketing, Sales, PR
General Information
URL:
http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/
Author:
Mike Speiser
People can only remember 7 things in their short term memory, but if you use a story to have them remember more. Use stories for your pitch, you product and advertising.
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