Sitting in the Austin airport as I prepare to return to Boston after my first SXSW, I've realized I've just completed a truly one of a kind experience. It sounds cheesy, but it really is unlike anything else and until you go, you really won't understand it. Still, in my effort to share what I know, I'd like to share my lessons learned from a number of rookie mistakes.

With fall in full swing, many of you are probably checking out the Boston startup community for the first time. Whether you’re a student with your first great startup idea or someone looking to leave a big company for a startup, there’s a few things you should keep in mind to make the most of your networking experience.

Even the seasoned Entrepreneur does not necessarily get the product, revenue model, or target customer right the first time, but if you continue to innovate, there is always light at the end of the tunnel. Follow these three principles and you have a better shot of getting your venture off the ground. 

Networking events can be a great way to meet potential partners, clients and even friends.  From my last article, you should now be in tip-top shape on how to mentally prepare, but now you may be curious on what to do once you actually walk in the door.

Set the scene: The elevator doors open and you step out onto the 11^th Floor of the Microsoft NERD Center (quick plug: it’s an awesome space).  You grab your name badge and look out upon the vast sea of people. Panic sets in, “what do I do now!?" 

All startups wish to be featured on MSNBC, the New York Times, Mashable and other huge media outlets, and some really awesome startups do. But how can a new, small startup manage to close media features and mentions without paying a $5000+ monthly retainer? Here's a few pieces of advice I've learned along the way:

 4 Ways to do Public Relations Cheap