Culture is a common buzz word among new and established organizations. It’s increasingly important in a startup to motivate employees to work the extra hours without the added benefits. It’s also the factor many companies rely on to attract and retain strong talent. But strangely enough some of the most successful companies don’t even consider culture, but rather stumble into it.

Starting a service-based company, especially a Web 2.0 website or 3.0 depending on your site, is far less costly and easy to start then any product-based company. Follow the 5 principles of starting a Web 2.0 company and you’ll be sure to survive the tough water.

College is a time for growing up, trying new things and learning many of life’s lessons both inside and out of the classroom.  Your plate may already seem full with all your courses and extracurriculars, but it’s really the best time to start your first business.  There are quite a few distinct advantages to doing so, and so I’d like to highlight a few here.

Yesterday I wrote about my perspective on some of the ongoing discussion from the community on changing the culture and improving the ecosystem. Unfortunately, most it is very broad and may not seem to directly apply to you. But YOU can do something. In fact there are a number of things YOU should do. And the best part is, they're easy.