Hacking the Magical Number Seven with Storytelling

Submitted by Jason Evanish on Sun, 11/15/2009 - 10:37am
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URL: 
http://gigaom.com/2009/09/06/hacking-the-magical-number-seven-with-storytelling/
Author: 
Mike Speiser
People can only remember 7 things in their short term memory, but if you use a story to have them remember more. Use stories for your pitch, you product and advertising.

How to Craft a Killer Elevator Pitch that will Land You Big Business

Submitted by Jason Evanish on Sun, 11/15/2009 - 10:19am
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URL: 
http://www.dumblittleman.com/2007/08/how-to-craft-killer-elevator-pitch-that.htm...
Author: 
Jay White
21 tips for the perfect elevator pitch.

HBS: How to Perfect an Elevator Pitch About Yourself

Submitted by Jason Evanish on Sun, 11/15/2009 - 9:35am
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URL: 
http://blogs.hbr.org/dowling/2009/05/how-to-perfect-an-elevator-pit.html
Author: 
Daisy Wademan Dowling
You're in the elevator with the hiring manager of your Dream-Job. As the door slides shut, you feel a combo of adrenaline and slight nausea: you've got 15 seconds, if that, to communicate your value
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