So you’ve a great product, you’ve spent time and money, working tirelessly to make sure that it’s got all the bells and whistles that you think people will love. But how do you know? Does it really reflect what your customers need or want? Both new and established businesses fall into the same trap, thinking: We have a great product, people are going to love it, and we are going to rake in the dough. The main focus is on product development with minimal contact with customers. But not focusing on customers’ needs and wants can break a business. It’s putting the cart before the horse, and unlike in Field of Dreams, if you build it, they won’t necessarily come.
