Ever wonder why some ad campaigns are huge successes and others flop? Ever find yourself thinking that someone made a great argument only to find yourself still doing the opposite? As humans, there are many triggers that affect us and influence our decision making on a subconscious level. Yes! 50 Scientifically Proven Ways to Be Persuasive reveals 50 of these lessons and backs them up with real world examples and studies that may surprise you.
I'd like to highlight a few of the cases that were particularly interesting to me:
