Thanks to all the press embracing technology, the movie the Social Network and the emergence of the consumer web and mobile apps, entrepreneurship is in the spotlight again. With that comes the interest and excitement of students in college. You can see it on all the campuses around Boston as seemingly every school has an entrepreneurship club, a startup mentoring program and hackfests. These programs do everything from inspiring new entrepreneurs to coaching them through their first venture.

The problem is, the odds of you being the next Mark Zuckerberg, Bill Clerico, or Aaron Levie is statistically insignificant.  What's more likely is that you can lay a foundation in college for an amazing career as an entrepreneur that later in life becomes a successful founder. Here's a few tips for making the most of college to prepare for being a great entrepreneur.

When you start a company, you are usually in one of two camps: a veteran who has worked at multiple startups and knows the monster challenge you're up against OR a first timer who has limited startup experience but an abundance of passion for the idea you want to solve. In both cases, there's always a lot to learn, but for the strength and vitality of an ecosystem, it's particularly important how we handle educating the first timers. 

Boston has a habit of being a cynical town. We love our hard data and empirical proof. We sometimes dwell more on what's not working than what does. This can often help improve your product, your environment or yourself, but as Rob May so accutely noted, it can be even more beneficial to push harder on what is working.

Looking around the Boston startup community, there's much to be positive about. It's just hiding under the surface and not being highlighted nearly as much as our deficiencies lately.

Here at Greenhorn Connect, we're all about empowering the community, so since no single person could hope to know all the good things happening in town,  I'm asking for your help in building a list of things to celebrate and be proud of in our ecosystem.

I've been very fortunate over the past few months to get some really awesome press coverage for myself and Greenhorn Connect. I also worked at a startup where the CEO was extremely adept at garnering press as well. From these combined experiences, I've learned a bit about getting press. I'd like to share some of those lessons here and hope you'll leave any lessons you have in the comments.

In the Sunday Globe this week, Scott Kirsner posed the question, "Does Boston Have Too Many Startups?"  The article seemed to try to make the argument that all our little startups should just be employees at bigger startups (disregarding how bigger startups, start out...).

The article is really best summed up in the quote in the article by Craig Driscoll, "companies that hope to grow need to do more than complain about how tight the talent market is." I find it fitting that coincidentally, Ryan Durkin, COO of CampusLive (and mentee of Mr. Driscoll as a Highland Capital portfolio company) writes about attracting talent today.

I've spoken with a number of friends about the article and had some interesting Twitter conversations as well and wanted to highlight some of the key points that came from them.  (Note: Kirsner sought out some thoughts which you can see on his Globe blog here.)

As humans, we all generally like to think we're rational, logical individuals. We also have a tendancy to assume other people also have logical behavior.  Unfortunately, that is far from the case. 

Lucky for us there are researchers like Dan Ariely. Thanks to his in depth studies of human nature and the choices we make, he's discovered some amazing trends and patterns that, as the title says, makes us all "Predictably Irrational."

Watching the startup world evolve over the past couple of years, I've noticed an interesting trend.  Despite all our improvements and changes over this time, New York has drawn most of the attention after the omnipresent Silicon Valley. Like the entertaining comedian of the '80s and '90s, it seems we've become akin to Rodney Dangerfield (best known for his standup and role in Caddyshack): we get no respect.

One of the challenges every startup faces is not enough time to get everything done. There's always more you wish you could do. Especially in the early stages, you're particularly resource constrained, which means that getting more done, faster, is essential. In talking with a friend earlier this week, I shared some tips that I've found help me get things done.

In the frenzy that is the current state of startups and entrepreneurship in Boston and beyond, it's easy to get caught up in the noise and forget what matters most.  While the thought of building a company is romantic to many, the reality is that it's filled with many late nights (and early mornings) more ups and downs than you can count and a lot of hard work. The dreams of big paydays and magazine covers is only a temporary fuel that will not last. Getting through all the challenges is fueled by one key source: Passion. 

In our interconnected world, you can start a company anywhere. (If you're reading this post, there's a great chance you're a local Boston entrepreneur, so cheers!) Wherever you locate your company, you shouldn't have concrete feet.  You can do a lot of good for your company by not only getting outside the building of your startup, but occassionally getting outside your ecosystem you're in.  That means being Tri-Coastal.