As the leader of a company you have many responsibilities, but there is nothing more important than conveying your vision effectively (especially at an early stage startup). No matter how good you are at conveying your vision to your team, your customers or the media,Made to Stick can teach you how to do so even better and understand why you may have failed in the past.
I'd like to highlight two of the core concepts from Made to Stick that are key for any startup leaders out there.
