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Introduction to Google AdWords

February 14 @ 6:30 pm - 9:30 pm

$75

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Details

Date:
February 14
Time:
6:30 pm - 9:30 pm
Cost:
$75
Event Categories:
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Website:
https://generalassemb.ly/education/introduction-to-google-adwords/boston/42868

Organizer

General Assembly
Email:
boston@generalassemb.ly
Website:
http://www.generalassemb.ly

Venue

GA Boston Downtown
125 Summer St
Boston, MA 02110 United States
+ Google Map
Phone:
617-207-6245
Website:
https://generalassemb.ly/

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