It doesn't matter what your product is; your goal is to motivate a user to DO something, whether it's to click a button, commit to a healthy habit, or enter credit card information. This course will provide an overview of a motivational theory called Self Determination Theory that helps us understand what drives the user to take action. We'll specifically discuss how this theory can be applied to the design of a web product, using best practices from the video gaming and health and wellness industries.