Course Level: This course is suitable for anyone new to Customer Development. 

What You'll Learn: So you’ve got yourself some customers.  They are using your product. They might even be paying you.  The question is, how long will they stick around? Are they an army of refer-a-frienders who keep your CPA low?  

While you are busy working on acquiring new folks and building your all-important user base, don’t forget to keep the customers who are actually using your product happy, engaged and telling the world about your product/service. In this hands-on workshop, you'll learn: 

1. How to define your target customers. 
2. How to ask the right questions. 
3. How to turn your research into valuable insight. 
4. How to close the loop. 

This course will help you figure out what’s important for your own retention strategy and help get you started gathering data the day after class. 

Rebecca Van Nederynen is an accomplished Product Marketer and member of the team that led Carbonite to its IPO in 2011. Rebecca conducts customer development research and leverages Carbonite's trial user and customer database to optimize current customer communications and develop new lifecycle communications in the effort to improve their subscription conversion and retention rates.