Social Mobile Marketing: What's All the Buzz?

Cost: 
Free to AMA members; $25 non-members (includes dinner)
Location: 
Microsoft NERD Center
Description: 

 

With smartphones and the tens of thousands of mobile apps available at our fingertips, the question that comes to mind isn't whether social mobile marketing will impact your business but how will it? After all....

  • Over 84 percent of Americans have cell phones with data indicating that the majority of users carry their mobile phones around for up to 18 hours/day? (source: CTIA, an industry group) 
  • 70% of mobile searches result in action by consumers? (source: Mobile Marketer) 
  • Or, that 60% of mobile searches result in a phone call to the businesses searched? (source: Google)

Learn how to navigate this increasingly connected (and shrinking) world through social media and your mobile phone. Meet with two social mobile marketing gurus -- Jeff Peden, CEO of Crave Labs, an innovative mobile advertising technology company and Dan Rowinski, one of the foremost journalists at ReadWriteWeb. Jeff and Dan will talk about the explosive growth of social mobile marketing and highlight proven strategies that could work for you and your bottom line. 

Whether you are actively including mobile solutions in your marketing mix, or have yet to get started, learn more about how these latest technologies are dramatically changing the way we engage with customers and prospects. 

 

PANELISTS 

Jeffrey Peden

CEO

CraveLabs

 

Dan Rowinski

Writer

ReadWriteWeb