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Upcoming Events

September 2017

Introduction to User Interface Design (UI)

September 26 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
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$75

About This Workshop In the new experience economy, the success of a digital interface is the product of human-centered design. A fundamental understanding how humans “see” the world gives visual and user experience designers the most valuable tool set they need to communicate effectively through visual design. At its core, understanding human biology and cognition are the underpinnings of user-centered design. Combine that understanding with modern UI concepts and you can create beautiful, useful and competitive experiences. Takeaways Dive into…

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INTRO TO CODING: A FREE CLASS

September 26 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

Meet the programming languages that power the web, and write your first line of code. Step into the world of web development with General Assembly. During our introductory workshop, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll: Get a closer look at how the developer community and many different fields benefit from coding…

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Intermediate/Advanced SEO

September 27 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
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$75

About This Workshop Businesses, from small to large, are spending more money each year on digital marketing services including SEO. With SEO spending estimated to reach $80 billion by 2020, each business needs people with advanced skills to help them grow their customer base. If you’re a solo entrepreneur or working with a small team of other SEOs, then this class provides you with an opportunity to sharpen your skills. Takeaways A website configured with Google Analytics and Google Search…

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Battle for Net Neutrality | Politics & Innovation

September 27 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
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Free

About This Event The future of the internet in America has never been more uncertain. In April, the U.S. Federal Communications Commission (FCC) unveiled a plan to end protections for net neutrality, the principle that internet service providers must treat all Internet data as the same. Join Norman Guadagno, Chief Evangelist and SVP of Marketing at Carbonite, to learn the vital importance of net neutrality and why it must be preserved. Why It Matters? Net neutrality fuels job creation and innovation by…

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Side Hustle with Chris Guillebeau

September 28 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
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Free

About This Event Introduction: Not everyone wants to quit their job, but everyone wants more than one source of income—yet until now, there's never been a proven process to start a profitable side hustle with the skills you already have. Bestselling author Chris Guillebeau has created a process that anyone can follow. Come to the event and go away with an idea and a plan for your project! Why It Matters: A side hustle isn't just nice, it's necessary... and…

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Getting Started with WordPress

September 30 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$180

WordPress currently powers over 25% of the world’s websites, making it the most popular content management system (CMS) in the world and the most important to learn. WordPress offers an easy, user-friendly way to set up and maintain a website without the need to code! In this workshop, you will learn how create a custom WordPress website from scratch. We’ll walk through how to install WordPress, add pages and content, and create custom designs through the use of themes and…

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SQL Bootcamp

September 30 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that students leave with a working grasp of SQL fundamentals. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation. Takeaways Background on SQL Basic SELECT-FROM-WHERE…

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Product Management Bootcamp

September 30 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

You’re full of ideas, but how do you know which are worth working on? The start of the class will review the role of Product Management within various types of organizations and how to apply foundational skills. You’ll learn how to get to the MVP (Minimum Viable Product) so you can validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. You will learn how to get to the right metrics…

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October 2017

CUSTOMER JOURNEY MAPPING

October 3 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
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$75

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This workshop will teach you a multidisciplinary approach to consumer…

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Introduction to Google Analytics

October 4 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$75

About This Class Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in…

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Web Development: Let’s Break it Down

October 4 @ 6:30 pm - 8:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event Thinking of learning to code, but getting lost in the alphabet soup (AJAX, PHP, CSS, etc)? Whether you're interested in building your own web sites and applications, or looking to change careers, our class will introduce you to the world of web development (and programming in general). We'll take a dive into specific programming languages, tools and real life examples. We'll also discuss what you need to get started as a web developer, as well as how…

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Talk Data to Me – Data Socialization

October 5 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event Talk Data to Me is a monthly event series where we host thought-leaders from the Boston data community to discuss the possibilities that data brings to life.  Data Socialization with Datawatch "Data socialization is an attempt to tackle the ongoing (and often mission-critical) process of making sure the right data is in front of the right person – a decision maker – at the right time." -Forbes In October, we are inviting Datawatch's Chief Product Officer, Jon Pilkington…

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Mornings are for #Marketing

October 6 @ 8:30 am - 10:30 am
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event 'Mornings Are For Marketing' is a new morning mastermind series created for the Boston Marketing Community to get together, share wisdom, and support one another. October Meetup Details- TBA Why It Matters? Marketing can be a grind. Boston is full of rockstar marketers that are constantly hustling for their clients and companies. This informal event series will give you an opportunity to build relationships with other marketers, discuss trends in the industry, and share ideas. By signing…

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Google Adwords Bootcamp

October 7 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$250

About This Workshop New customer acquisition is one of the important challenges for a digital business. Enter Google Adwords. Google AdWords is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. It can be an excellent tool once you understand how to run a cost effective campaign with a strong ROI. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers…

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Code in One Day: HTML & CSS Crash Course

October 7 @ 10:00 am - 5:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$250

About This Workshop HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill…

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Design Thinking Crash Course

October 9 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$40

About This Workshop Learn how to use the design thinking methods developed by David Kelly at the Stanford d.School, as well as how to make faster and better design decisions by putting the customer first. Design Thinking is based on a series of steps: Empathy Definition Ideation Prototyping Testing And a set of Mindsets: Human Centered Bias Towards Action Show, Don't Tell Radical Collaboration Culture of Prototyping Mindful of Process We will touch on each of these during the crash…

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Intro to Adobe InDesign

October 10 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$75

About This Class Bring your creative ideas to life with Adobe InDesign, the professional page layout software standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as books, brochures, catalogs, and magazines. This 3-hour workshop features step-by-step instruction, leading participants through the most important tools and concepts in InDesign to produce print ready files for any project type. Takeaways By the end of the workshop, participants will have learned the basics…

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PYTHON PROGRAMMING 101

October 11 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$75

Whether you have experience in programming or are looking to get started for the first time, getting involved in the Python community will put you on the fast track to success in a variety of data-related fields. In this workshop, you’ll learn all about Python - including how to get started, what advantages and disadvantages Python provides as a programming language, the essentials of programming in Python, and what tools are available to analyze and work with data in Python.…

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Excel at Excel: Getting Down the Basics

October 11 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$75

For most professionals, the ability to organize information is quickly becoming a fundamental part of the job description. Whether you already consider yourself an expert or are just getting started with spreadsheets, this hands-on workshop will allow you to take your skills to the next level and become a “power” user. We’ll start with the absolute basics, and quickly move on to lesser known shortcuts, functions, and features that you will be able to immediately put to use on the…

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Inside the Minds of Brilliant Designers

October 12 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event This inspiring panel event series invites key players in Boston's design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. An Evening with Cantina In October, we are spending an evening with Cantina, a Boston-based digital design and development agency, as they…

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PYTHON PROGRAMMING 201

October 12 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$75

Enjoyed your first encounter with Python and ready for more? Interested in future coursework in data science? This intermediate workshop will build upon the concepts and syntax you’ve already learned to give you a more powerful Python toolkit with which to work with data and automate common tasks. Class will begin with introduction to object-oriented programming, a paradigm that will allow you to better model real-world data. Over the three hours, you’ll see to structure your code into reusable functions,…

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PYTHON PROGRAMMING 201

October 12 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$75

Enjoyed your first encounter with Python and ready for more? Interested in future coursework in data science? This intermediate workshop will build upon the concepts and syntax you’ve already learned to give you a more powerful Python toolkit with which to work with data and automate common tasks. Class will begin with introduction to object-oriented programming, a paradigm that will allow you to better model real-world data. Over the three hours, you’ll see to structure your code into reusable functions,…

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The User Experience Design Bootcamp

October 14 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$250

The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, students will learn core UX concepts and terminology, practice research, sketching and design thinking skills, and…

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Digital Marketing Bootcamp

October 14 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$250

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in…

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Intro to Email Marketing

October 16 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$40

About This Class Email is the highest performing digital marketing channel, and has recently been experiencing a renaissance. In this class, you’ll learn how to harness the power of email marketing to grow your business - from content development, to marketing strategies, design considerations, and more. Historically email has had a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But times have changed and many are turning to email as an inexpensive…

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Salary Negotiation Workshop with AAUW Work Smart Boston

October 16 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event General Assembly is teaming up with AAUW and the Mayor's Office of Women's Advancement to offer free, monthly salary negotiation workshops for the women of Boston. Join us for a free two-hour salary negotiation workshop and gain the skills and confidence to successfully negotiate your salary and benefits packages in preparation for your next review or career change. Why it Matters Women working full time in the United States typically are paid just 80 percent of what…

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User Research Techniques

October 17 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$75

About This Class Whether you're working on a well-established product or service, or a startup idea that hasn't fully developed yet, you'll need to talk to people. Developing an understanding of users’ behavior, thoughts, needs, and desires helps teams build stronger products and better user experiences. Students will go through an overview of different research methods, learn how to frame great questions and perform an in-class activity on user interviewing This class is great for anyone who wants to learn…

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How to Use Storytelling to Get What You Want

October 18 @ 6:30 pm - 8:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$30

About This Class Whether you're interviewing for a job, giving a presentation at work, pitching investors, or simply leading a meeting, the way you tell your story matters. Constructing a good outline and polishing your presentation - from story cadence to body language - make a difference and lead to positive outcomes. Takeaways Prepare for any engagement that puts you on the spot. Tell your 'story' in an impactful way. Manipulate the traditional story arc, tips for remembering what you…

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Tech and Social Innovation

October 19 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event TECH AND...is a monthly event series where we host thought-leaders from a specific industry and explore new intersections between their field and technology. TECH AND SOCIAL INNOVATION In October, we are inviting some of Boston's most impressive social entrepreneurs to General Assembly to share how they are leveraging technology to make the world a better place. From platforms that promote civic engagement to tools that help us lower our carbon footprint, we are seeing innovative solutions pop-up…

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Negotiation & The Interview: Exploring Fit & Landing The Job

October 24 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

  About This Event Negotiation does not just begin once there is an offer on the table. Job seekers often miss a huge opportunity to negotiate during the interview, by focusing solely on getting the job. During this free workshop, you will learn how to start asking the right questions, exploring fit, and negotiating for what you really want. Why It Matters? Many candidates think that just addressing the job description and knowing about the company is enough to land the…

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Collaboration & Growing Your Brand Through Strategic Partnerships

October 25 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About This Event Nobody succeeds in a vacuum. To win in business, and ultimately thrive, we must effectively create partnerships in many different areas of business. Strategic partnerships are a key tactic that most people forget to take advantage of. Why it Matters? Effective partnerships can give you a competitive advantage, access to additional resources, products, and services, and can quickly strengthen weak aspects of your company without having the need to hire anyone. Simply put, strategic partnerships are the…

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