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Upcoming Events

November 2017

Adobe Photoshop Bootcamp

November 18 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$180

About This Workshop Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just one day. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Photoshop. Takeaways Learn Photoshop's toolbar, panels and most…

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Product Management Bootcamp

November 18 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop You’re full of ideas, but how do you know which are worth working on? The start of the class will review the role of Product Management within various types of organizations and how to apply foundational skills. You’ll learn how to get to the MVP (Minimum Viable Product) so you can validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. You will learn how to get to…

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SQL Bootcamp

November 18 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that students leave with a working grasp of SQL fundamentals. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation. Takeaways Background on SQL…

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Data Visualization and Intro to Tableau

November 20 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at…

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Intro to Email Marketing

November 20 @ 6:30 pm - November 29 @ 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$40

About This Class Email is the highest performing digital marketing channel, and has recently been experiencing a renaissance. In this class, you’ll learn how to harness the power of email marketing to grow your business - from content development, to marketing strategies, design considerations, and more. Historically email has had a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But times have changed and many are turning to email as an inexpensive…

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Tech and Recruiting Roundtable

November 20 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
Free

About This Event TECH AND...is a monthly event series where we host thought-leaders from a specific industry and explore new intersections between their field and technology. TECH AND RECRUITING GA is inviting recruiters and hiring managers from top companies across the city for a roundtable conversation to discuss how technology has changed the way they manage employee acquisition. They’ll also be sharing tips and tools for streamlining the recruitment process and share how they stay up to date on digital…

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Digital Marketing Bootcamp

November 25 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and…

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Excel Bootcamp

November 25 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put students in a position where Excel is no longer a chore, but…

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Intro to SEO

November 28 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Workshop Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements…

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Info Session – Data Science Immersive

November 29 @ 5:30 pm - 6:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
Free

About This Info Session Data science is emerging as a discipline to help take business intelligence to the next level by making it easier to harness large amounts of data. Learn how you can do the same in this info session. During this info session, you'll have an opportunity to hear from one of General Assembly's Data Science Immersive instructors, Carleton Smith. See bio below. Takeaways: Have the opportunity to ask all of your most burning questions (i.e. "What skills…

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User Research Techniques

November 29 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Whether you're working on a well-established product or service, or a startup idea that hasn't fully developed yet, you'll need to talk to people. Developing an understanding of users’ behavior, thoughts, needs, and desires helps teams build stronger products and better user experiences. Students will go through an overview of different research methods, learn how to frame great questions and perform an in-class activity on user interviewing This class is great for anyone who wants to learn…

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Intermediate/Advanced SEO

November 30 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Workshop Businesses, from small to large, are spending more money each year on digital marketing services including SEO. With SEO spending estimated to reach $80 billion by 2020, each business needs people with advanced skills to help them grow their customer base. If you’re a solo entrepreneur or working with a small team of other SEOs, then this class provides you with an opportunity to sharpen your skills. Takeaways A website configured with Google Analytics and Google Search…

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December 2017

#FirstFridayFair with Analytics Week

December 1 @ 3:00 pm - 5:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
Free

About This Event Join us for #FirstFridayFair Boston- a monthly event series hosted by AnalyticsWEEK. This event is designed to connect industry leaders in big data, software development, and analytics to come and network with fellow professionals and job seekers. Why it matters? We recognize that data science and big data professionals are hard to come by. With the growing demand for talent in this space, the current hiring platforms are no longer able to keep up with the community's…

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Google Analytics Bootcamp

December 2 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the student’s web business. Gain an in-depth understanding of how web analytics relates to business KPIs. Learn how lean analytics applies to web…

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Code in One Day: HTML & CSS Crash Course

December 2 @ 10:00 am - 5:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill…

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Intro to User Interface Design (UI)

December 4 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Workshop In the new experience economy, the success of a digital interface is the product of human-centered design. A fundamental understanding how humans “see” the world gives visual and user experience designers the most valuable tool set they need to communicate effectively through visual design. At its core, understanding human biology and cognition are the underpinnings of user-centered design. Combine that understanding with modern UI concepts and you can create beautiful, useful and competitive experiences. Takeaways Dive into…

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Intro to Google AdWords

December 4 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Takeaways Define key advantages to creating a Google ad campaign. Explain the difference in volume between low and high intent search…

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Agile & Scrum Fundamentals

December 5 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Workshop Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This workshop will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed with the knowledge of…

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Ladies Lounge | Equal Pay & You

December 5 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
Free

About This Event As one of our favorite Bostonians once said, "She works hard for her money, so hard for it, honey." Sadly, no matter how hard we work, the wage gap still remains - but new policies might soon help change that in Massachusetts. Come learn about how these policies, improved negotiating skills, and company-led initiatives are combining to make the workforce more equal - in Boston and beyond. Why it Matters This edition of Ladies Lounge is a…

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Python Programming 101

December 6 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Whether you have experience in programming or are looking to get started for the first time, getting involved in the Python community will put you on the fast track to success in a variety of data-related fields. In this workshop, you’ll learn all about Python - including how to get started, what advantages and disadvantages Python provides as a programming language, the essentials of programming in Python, and what tools are available to analyze and work with…

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Customer Journey Mapping

December 7 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This workshop will teach you a multidisciplinary…

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Intro to Project Management Bootcamp

December 9 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$180

About This Workshop Project management has become one of the hottest jobs in the market today. Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project…

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User Experience Design Bootcamp

December 9 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, students will learn core UX concepts and terminology, practice research, sketching and design…

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Python for Data Science

December 9 @ 10:00 am - 3:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$180

About This Workshop Python is a versatile and widely-used programming language with many applications. This workshop explores Python's place in the scientific ecosystem, and how the language, with several readily-available open-source libraries, can serve as a powerful tool for data analysis. Designed as a stand-alone introduction to the data science aspects of Python, this class is also a recommended preparatory workshop for students planning to enroll in General Assembly's Data Science course. We will also be covering topics from probability,…

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Social Media Strategy Mapping

December 11 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Workshop Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand. Takeaways…

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Presentation Skills and Public Speaking

December 12 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming more and more of a priority. Whether we are job interviewing, pitching our startup, actively networking, or needing to…

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Introduction to Google Analytics

December 13 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in…

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Excel at Excel: Getting Down the Basics

December 13 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class For most professionals, the ability to organize information is quickly becoming a fundamental part of the job description. Whether you already consider yourself an expert or are just getting started with spreadsheets, this hands-on workshop will allow you to take your skills to the next level and become a “power” user. We’ll start with the absolute basics, and quickly move on to lesser known shortcuts, functions, and features that you will be able to immediately put to…

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Data Visualization and Intro to Tableau

December 14 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$75

About This Class Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at…

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Inside the Minds of Brilliant Designers

December 14 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
Free

About This Event This inspiring panel event series invites key players in Boston's design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. 3D Printing & Design with Formlabs In December, General Assembly is inviting Formlabs and local 3D designers and artists as we explore…

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SQL Bootcamp

December 16 @ 10:00 am - 5:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that students leave with a working grasp of SQL fundamentals. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation. Takeaways Background on SQL…

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Facebook Advertising Bootcamp

December 16 @ 10:00 am - 4:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$250

About This Workshop To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. Takeaways Learn how to execute measurable and impactful Facebook campaigns which drive ROI…

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Tech and Customer Experience

December 18 @ 6:00 pm - 8:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
Free

About This Event TECH AND...is a monthly event series where we host thought-leaders from a specific industry and explore new intersections between their field and technology. TECH AND CUSTOMER EXPERIENCE General Assembly is bringing together leaders in both Customer Experience and UX Design to share how they are creating positive experiences throughout the buying process. We will dive into how digital tools are improving customer service, how UX is and Customer Experience teams are working together, and the evolution of…

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Design Thinking Crash Course

December 18 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$40

About This Workshop Learn how to use the design thinking methods developed by David Kelly at the Stanford d.School, as well as how to make faster and better design decisions by putting the customer first. Design Thinking is based on a series of steps: Empathy Definition Ideation Prototyping Testing And a set of Mindsets: Human Centered Bias Towards Action Show, Don't Tell Radical Collaboration Culture of Prototyping Mindful of Process We will touch on each of these during the crash…

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Branding Fundamentals

December 18 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
$40

About This Class Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own: understanding the fundamentals of branding, the three ingredients…

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