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Anatomy Of A Unicorn: Metrics For Growth with DraftKings and SevOne Founders

September 14, 2016 @ 6:00 pm - 8:00 pm


Wednesday September 14, 6-8pm at Cooley, 500 Boylston, 14th Floor, Boston.

Anatomy of a Unicorn: Metrics for Growth
unicorn (noun)  uni·corn \ˈyü-nə-ˌkȯrn\
definition: a start-up company valued at over $1 billion.

The list of unicorns includes the likes of Slack, Uber, Airbnb, Draft Kings, and other greats. So, how do you know if your company will rise to that level? Is the unicorn explosion a fad or is there a secret sauce that only a few founders know how to tap into?
During this discussion, we’ll look into the benchmarks you would expect to see that show what bad, good, really good and unicorn companies look like. We’ll discuss some of the metrics – across sectors – entrepreneurs should look at to understand their own startup growth, sustainability and scalability.

Questions covered will include:

  • B to B and B to C: What does an incredible company look like underneath the tech press hype?
  • What benchmarks do investors use to sort unicorns from ‘donkeys’?
  • What methods have unicorns used to achieve hyper-growth?
  • What lessons do unicorns hold for good companies who aren’t quite in hyper-growth mode?


Paul Liberman

Paul Liberman – DraftKings

The Entrepreneur:
Paul Liberman is co-founder and COO of DraftKings, a leading provider of daily fantasy sports. Together with Matthew Kalish and Jason Robins, Paul founded DraftKings in 2011 and built the company from a small operation working of out Paul’s spare bedroom to one of the most popular DFS sites in the country, with over 6 million registered users. Paul has served as both CTO and CMO of DraftKings before assuming his current position guiding the company’s operations and growth. Before founding DraftKings, Paul was a senior manager of strategy and analytics at Vistaprint, where he held a number of roles in website analytics. Paul holds a B.S. in Electrical Engineering and Computer Science from Worcester Polytechnic Institute. In his free time Paul enjoys cycling and completed the Pan-Mass Challenge, a cycling event across the state of Massachusetts that raises money for cancer research. Paul’s spare bedroom, and DraftKings old headquarters, is now occupied by Paul’s twins.

bakalov tanya

Tanya Bakalov – SevOne

The Entrepreneur:
Tanya Bakalov Co-Founded SevOne, in 2005, and through a variety of leadership roles including SVP of Operations, and Chief of Staff, she has fostered company growth to over 500 employees world-wide, over $80M of revenue, global expansion of offices, and consistent double-digit revenue growth. Tanya has provided SevOne guidance through three rounds of financing, expansion to a global research base in locations such as Bulgaria, and two key target acquisitions. She was named a Silver Stevie Award winner for Female Executive of the Year in 2014, and most recently in 2016 was awarded the UDE Alumni Excellence Award as well as the prestigious E&Y Entrepreneur of the Year Award. Before SevOne, Tanya worked as a consultant at Deloitte and Touche in the IT risk management and assurance division, consulting with many fortune 500 and blue chip companies in the technology, insurance and manufacturing sectors.


Kent Bennett

Kent Bennett – Bessemer

The Venture Capitalist:
Kent Bennett, a Partner in Bessemer Venture Partner’s Cambridge, Mass. office, joined the company in 2008. Kent focuses on investments in the “big data”, data-infrastructure sectors as well as tech-enabled consumer service models. At Bessemer, Kent has been involved in investments including data-management companies Endeca (acq. by Oracle), Streambase (acq. by TIBX), Vertica (acq. by HP), Hadapt, Infinio Systems, Netuitive and Portrait Software; mobile-communications companies BroadSoft (IPO),Millennial Media (IPO) and Enforta; as well as in Blue Apron, a subscription food business and Goal.com (acq. by Perform Group) the world’s largest soccer portal. Prior to joining Bessemer, Kent was a creative executive for an entertainment-production company, where he developed and sold original material including a network television pilot and a feature film.  He began his career with Bain & Co., where he worked on projects in industries spanning IT, retail, consumer products, healthcare and biotech.

Charlie Cameron - Cooley

Charlie Cameron – Cooley

The Lawyer:
Charlie Cameron‘s background includes 20+ years of management consulting, strategy and marketing experience prior to joining Cooley. This includes extensive consulting, board work, mentoring and coaching with early-stage, venture-backed and Fortune 500 firms. Having worked in more than 20 countries, including being based in Geneva, Switzerland and spending significant time in Russia and Asia, he brings a global perspective to business, marketing and entrepreneurship.


Please note that TCN events are open to entrepreneurs and investors only, or approved guests of TCN.
Service providers of any type must join TCN as a Sponsor. Email team@thecapitalnetwork.org for details.


September 14, 2016
6:00 pm - 8:00 pm
Event Categories:
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The Capital Network


Cooley LLP
500 Boylston, 14th Floor
Boston, MA 02116 United States
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