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BRAND STRATEGY WORKSHOP

April 2 @ 6:30 pm - 8:30 pm

$50
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:

  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

Details

Date:
April 2
Time:
6:30 pm - 8:30 pm
Cost:
$50
Website:
https://generalassemb.ly/education/brand-strategy-workshop/boston/92969

Organizer

General Assembly
Email:
boston@generalassemb.ly
Website:
http://www.generalassemb.ly

Venue

General Assembly Boston Downtown
125 Summer Street
Boston, MA 02110 United States
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