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Crowdfunding: How to Plan & Launch a Successful Campaign
November 27, 2018 @ 6:00 pm - 8:00 pmFree – $35
Crowdfunding has become an increasingly popular funding strategy for early stage entrepreneurs — but it’s not a guaranteed success. Learn strategies to create an enticing campaign that will resonate with your audience and provide your business with the capital it needs to keep growing!
Questions that will be covered include:
- Is crowdfunding right for me?
- When is the best time to launch a campaign?
- What research should I do prior to launch?
- What kind of support or team do I need to create a successful campaign?
- What types of rewards should I offer?
- What can I do to improve my campaign while it’s still live?
- I failed to reach my goal- what went wrong?
- How can I leverage a successful campaign for follow-up investment?
Assistant Professor, Management and Entrepreneurship at Suffolk University
Jenni Dinger is an Assistant Professor of Management and Entrepreneurship at Suffolk University Sawyer Business School. Her research is at the intersection of entrepreneurship and organizational behavior, focusing on the sociological aspects of innovation and venture creation. She’s interested in the social interactions between entrepreneurs and their communities. Jenni and Chaim Letwin co-teach the crowdfunding course which was one of the nation’s first experiential courses on crowdfunding introduced by Suffolk’s Sawyer Business School.
Business Development at Netcapital
Jackson Stone is the Director of Business Development at Netcapital, a website where anyone can buy and sell stock in private companies. Before joining Netcapital, Jackson was an analyst at ClearView Healthcare Partners, which is a boutique strategy consulting firm serving clients exclusively in the life sciences sector. Prior to that, he was a Harvard-MIT Health Science & Technology Researcher.
Co-Founder and Operations Director at iFundWomen
Kate Anderson is the co-founder and Operations Director of iFundWomen. She has driven millions of dollars into the hands of female founders. Named one of NASDAQ’s “10 Best Resources of Funding for Women Entrepreneurs,” iFundWomen’s flexible crowdfunding platform combines a pay-it-forward model, expert startup coaching, professional video production, and a private community for its entrepreneurs, all with the goal of helping female entrepreneurs launch successful businesses. Kate is a leader in generating change and gender equality within the private fundraising space. Prior to launching iFundWomen, Kate spent four years at Hines Interests, one of the largest and most respected real estate organizations in the world with more than $116 billion under management.
Co-Founder & President of Ministry of Supply
Gihan Amarasiriwardena is the Co-Founder & President of Ministry of Supply, a Boston-based high performance business wear men’s and women’s fashion brand launched in 2012. The company’s 2012 Kickstarter campaign raised over $400,000 and became the largest amount raised for a fashion product at the time on a Kickstarter project. Early this year, Ministry of Supply run another successful campaign which raised $642,947 on Kickstarter. Gihan is a creative and curious engineer at heart, with an appreciation for aesthetic. He loves developing new, innovative solutions that fuse technology and design. He even set a Guinness World Record for running a half-marathon in a business suit.
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