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CUSTOMER JOURNEY MAPPING

August 21 @ 6:30 pm - September 12 @ 9:30 pm

$60

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Details

Start:
August 21 @ 6:30 pm
End:
September 12 @ 9:30 pm
Cost:
$60
Website:
https://generalassemb.ly/education/customer-journey-mapping/boston/76866

Organizer

General Assembly
Email:
boston@generalassemb.ly
Website:
http://www.generalassemb.ly

Venue

General Assembly Boston Downtown
125 Summer Street
Boston, MA 02110 United States
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