Loading Events

« All Events

  • This event has passed.

CUSTOMER JOURNEY MAPPING

February 19 @ 6:30 pm - 9:30 pm

$65

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Details

Date:
February 19
Time:
6:30 pm - 9:30 pm
Cost:
$65
Website:
https://generalassemb.ly/education/customer-journey-mapping/boston/92720

Organizer

General Assembly
Email:
boston@generalassemb.ly
Website:
http://www.generalassemb.ly

Venue

General Assembly Boston Downtown
125 Summer Street
Boston, MA 02110 United States
+ Google Map

Want to submit your own event? Create an account here

Share This