Getting Real: How To Find Your First Customers

Your revolutionary product or service took a while to create but now it is done and you are ready to sell it. But — where will the first customers come from?  Who are these first buyers you need to reach and can you convince them to buy without spending a fortune (that you don’t have until you sell your first products) on marketing? How much should you spend on marketing or building a sales force?  What is the best marketing channel to invest in to get the word out?  And how soon should you take these steps?

Join the Startup Coalition, where moderator Kirsten Furman will host an interactive discussion with a panel of professionals and entrepreneurs on startup corporate best practices.

Your panel for this event:

Nancy Joyce, Head of Global Inclusion, PDT
Michael Young, CEO, ConnectPay
Adam McGown, Founder and Chief Strategist, Firefield