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High-impact Marketing Lessons from B2B Startups

June 13 @ 6:00 pm - 9:00 pm


We’ll have 6 marketing leaders from Boston’s startup scene each sharing a new tactic they’ve developed, or lessons learned from a technique they’ve mastered, in a single hour of focused, actionable lightning talks. Each speaker will give a 5 minute presentation, followed by 5 minutes of Q&A.

This will be a high-impact event for anyone involved in marketing at a B2B startup, and is particularly aimed at those who are already past a beginner level in marketing and are looking for new skills & tactics to add to their toolbox and give their startup a competitive advantage.

It’s a rare chance to learn from a number of experienced marketing leaders in a single evening. We’ll have some additional time after the talks for more questions from the audience for our entire set of speakers — a great opportunity to get multiple perspectives on a challenge you’re facing or their insights on a trend you’ve seen.

Speakers we’ve confirmed so far:

  • Whitney Klepadlo – Global Events Marketing Manager at Workable
  • Cindy Klein Roche – Vice President of Brand at Cybereason
  • Daniel Rodriguez – Head of Revenue at Alyce

Would you like to speak? If you’re a marketer with experience in B2B startups, submit your pitch for a talk here. Help us continue to grow the level of talent & successes in Boston’s startup community.

Agenda for the Evening:

5:55pm – Show up, check-in.

6:00pm – Meet other startup people!

6:20pm – Lightning talks begin.

7:20ish – General B2B startup marketing Q&A we’ll bring our 6 speakers together on stage, for questions about marketing lessons learned their talks may not have covered, or that you’d like more perspectives on.

7:50ish – Networking, meet more people.

9:00pm – Doors close; thanks for coming!

This is a Boston Startup Week preview event.

September 10th – 14th, we’ll have our second annual Boston Startup Week, a free, five-day series of 50+ events celebrating, educating, and connecting Boston’s startup community. Follow us on Twitter or LinkedIn for updates on more preview events and opportunities to get involved.

Hosted by CIC

One of Boston’s largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston’s startup scene including Venture Cafe, District Hall, and MassRobotics.


CIC Boston
50 Milk Street
Boston, MA 02109 United States
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