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Influencer Marketing: Harnessing the Power of Social Media Influence

May 28, 2015 @ 8:00 am - 5:00 pm

Using Blogging for Influencer Marketing

Authority online is more important today than ever before, John Cass, Author of Strategies and Tools for Corporate Blogging, explains how to develop an influencer marketing program, that uses blogging, expert content and content marketing as part of your blogging strategy. Essentially influencer marketing uses the power of social media to reach out to influential people in a specific industry and getting them to write about you.

About the Instructor:

  • John Cass has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com and was chair of the 2012 SprintZero Conference on agile marketing, and is co-organizer of the Boston Agile Marketing Meet-up.



Impact Hub Boston
50 Milk Street, 17th floor
Boston, 02109 United States
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