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INTRO TO CONTENT STRATEGY

June 12 @ 6:30 pm - 8:30 pm

$60

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.

A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we’ll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You’ll leave knowing how to lay the foundation for creating content and how to activate across digital channels.

Details

Date:
June 12
Time:
6:30 pm - 8:30 pm
Cost:
$60
Website:
https://generalassemb.ly/education/intro-to-content-strategy/boston/71389

Organizer

General Assembly
Email:
boston@generalassemb.ly
Website:
http://www.generalassemb.ly

Venue

General Assembly Boston Downtown
125 Summer Street
Boston, MA 02110 United States
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