Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start the beginnings of a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.In this bootcamp on “human-centered SEO,” you’ll learn the basics of how to analyse and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimising their websites in class.