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Product Management for the Enterprise

April 25 @ 6:00 pm - 9:00 pm


Ok, maybe you’re a product manager not working on Snapchat, Instagram, Facebook or some other consumer app, maybe you’re in the enterprise landscape……do you feel the same love as your consumer counterparts?

Join BPMA for our April event — “Product Management for the Enterprise” where we’ll dive into all the PM goodies surrounding the enterprise space:

  • When your buyers and users differ
  • Why customization can be the bain of your existence
  • Managing stakeholders through the sales cycle
  • Maybe don’t move fast and break things……
  • What is MVP for the enterprise


Joining us for a fireside chat is SmartBear’s VP of Product Ed Marootian

Edward is the Vice President of Product Management for API products at SmartBear. In this role, he leads the development of tools that enable software development teams to build, test, and monitor the software that is powering the API economy.
Edward is an accomplished veteran of the enterprise technology industry having spent two decades in senior product and marketing roles with organizations including Oracle, HP, CA Technologies, and eBay. He has been instrumental in developing new products and transforming mature product lines into growth engines by helping clients solve their most difficult business and technology challenges. Earlier in his career, Edward worked in the former Soviet Union on Privatization and Economic Development policy and programs. Edward is a graduate of MIT’s Advanced Management Program, has an MA from The Fletcher School of Law and Diplomacy – Tufts University, and a BS from UMass Lowell


April 25
6:00 pm - 9:00 pm
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SmartBear Software
450 Artisan Way
Somerville, MA 02145 United States
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