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Selling SaaS into Higher Ed

December 12 @ 12:00 pm - 1:00 pm


Selling SaaS into higher education starts with an understanding of different buyer personas, higher education segments, and purchasing authority. If your product value prop does not align with the specific department goals or purchasing ability of your target buyer, no amount of sales or marketing firepower will move the needle on your sales growth. Enrollment management, development, student affairs, academic departments, IT and business operations on campus all have different SaaS purchasing profiles. How do you build your product value prop? Who do you need on the first call? How do you leverage segment referencing? Do you build pricing around enrollments, seats, or land and expand?

All that and more with Brent Keltner, PhD, a veteran sales leader and President of the growth consultancy Winalytics.

This session is open to everyone, but is designed for CEOs and salespersons who focus on getting their SAAS products into the higher education sector.


December 12
12:00 pm - 1:00 pm




281 Summer Street
Boston, MA 02210 United States
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