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Winter 2020 Start Smart Class for Entrepreneurs

February 24 @ 6:00 pm - 9:00 pm

Meets for 8 classes, Monday & Thursday Evenings, February 24 – March 23
All classes meet in the MIT Tang Center, Building E51, 70 Memorial Drive, Cambridge

Start Smart is a hands-on class for entrepreneurs who are serious about launching a startup. CEO’s, successful entrepreneurs and investors who’ve done it all before are invited guest speakers and an integral component of the learning experience!  Many people who take the class are at the very early stage concept level – the class will help you develop your idea.

Classes are focused on the steps required to prep a solid understanding of your target market so you can launch and grow your science/technology company successfully.

Each student receives a copy of Guy Kawasaki’s ‘The Art of the Start’ and Bill Aulet’s ‘Disciplined Entrepreneurship.’ These books are key to the curriculum and are included as part of the registration fee.

Why Take This Class?

  • Learn What it REALLY Takes. Get insights on how to prep your startup rapid growth. Define and refine your company’s target market, product positioning, business model and go to market strategy
  • Build a Lifetime CEO Network. The other students in the class are a natural source of an in-the-trenches peer group
  • Expert & Peer Feedback. Bring exercises you have completed to class, discuss your results and receive expert and peer feedback on how to make improvements
  • Create and/or Refine Your Pitch.  Your pitch will be suitable for potential investors, clients, recruits and partners

Questions about the class?  Feel free to send us an email.

Class 1 – Monday, February 24, 2020 from 6 – 9 pm
Who is Your Customer?
Class entrepreneurs will learn about company purpose and mantra, selecting a beachhead market, defining an end user profile and estimating a total addressable market.
Mike Grandinetti
, Chief Marketing & Corporate Strategy Officer – Reduxio Systems
Global Professor of Entrepreneurship, Innovation & Marketing – Hult International Business School

Class 2 – Thursday, February 27,  2020 from 6 – 9 pm
What is your Value Proposition  & Competitive Position?
Class entrepreneurs will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.
Dipul Patel, CTO, Soluna

Class 3 – Monday, March 2, 2020  from 6 – 9 pm
Legal Issues for Startups
What does an Entrepreneur need to know about startup legal issues in the areas of employment, intellectual property and financing?
William Perkins, Member / Co-chair, Technology PracticeMintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Class 4 – Thursday, March 5,  2020 from 6 – 9 pm
The Art of Pitching (Investors, Partners and Customers)
A good company pitch can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees
Michael Burtov, Founder & CEO, GeoOrbital

Class 5 –  Monday, March 9, 2020 from 6 – 9 pm
Determining Your Go to Market Strategy
Class entrepreneurs will consider how their target market customers will acquire their product/services.
David McFarlane

Class 6 – Thursday, March 12, 2020 from 6 – 9 pm
How Will Your New Venture Make Money?
Class entrepreneurs will consider their business model and its alignment with target market buying behavior.

Class 7 –  Monday, March 16, 2020  from 6 – 9 pm
How do you Design & Build Your Product/Service?
Class Entrepreneurs will consider all key assumptions underlying their business model / go to market strategy in defining a minimum viable product with which to test market acceptance/preference.
Barbara Finer, COO/CMO for Growth-oriented Tech Companies

Class 8 – Thursday, March 19, 2020 from 6 – 9 pm
The Art of Raising Capital
It is possible to build a business without capital, but it may be much easier with it. This session will examine techniques for successfully raising capital from a variety of sources.
Michael Burtov, Founder & CEO, GeoOrbital

Class 9 – Monday, March 23, 2020 from 6 – 9 pm
Mock Investor Pitch
CEOs must demonstrate the ability to present the essentials of their ventures concisely and in a manner that showcases their results. Each student will have twenty minutes to present their company pitch deck. Each presentation will be followed by feedback from the class and other invited MIT Enterprise Forum of Cambridge guests.


MIT Enterprise Forum Cambridge


MIT Tang Center
70 Memorial Drive
Cambridge, MA 02139 United States
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