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August 2016

CORE STORY Workshop: Moving Investors and Markets to Say “Tell Me More!”

August 30, 2016 @ 8:30 am - 5:00 pm
CIC Boston, 50 Milk Street
Boston, MA 02109 United States

COMMUNICATIONS AT THE CORE OF EVERYTHING YOU DO. PERIOD.  Who you are. What you do. Why anyone should listen and care. Investors and successful entrepreneurs will tell you that your story can make or break your company. You need to be as good talking-about-what-you-do as what-you-do. Make it a lesser priority, you will surely be lost in the competitive noise. It is not just about your investor deck or elevator pitch, but your core story and the science-based strategies to get markets and…

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Personal Branding: How to Craft and Tell Your Story

August 30, 2016 @ 7:30 pm - 9:00 pm
MA United States

ABOUT THIS WORKSHOP Why is it that we ‘just like’ some people we hardly know? From celebrities to coworkers to the people we pass on the street or follow on social media, everyday we are aligning with humans that in many cases are virtual strangers. These are people who are sharing their personal brand with the world through their work, opinions, dress, speech and art. And while it can feel intimidating, personal branding is an opportunity for you to take…

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Introduction to Google Analytics

August 31, 2016 @ 7:30 pm - 9:30 pm
MA United States

ABOUT THIS CLASS Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in…

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September 2016

Design Thinking Crash Course

September 1, 2016 @ 7:30 pm - 9:30 pm
MA United States

ABOUT THIS WORKSHOP Using design thinking methods developed by David Kelly at the Stanford d.School, learn how to make faster, better design decisions by putting the customer first. Design Thinking is based on a series of Steps: Empathy, Definition, Ideation, Prototyping and Testing. And a set of Mindsets: Human Centered, Bias Towards Action, Show Don't Tell, Radical Collaboration, Culture of Prototyping and Mindful of Process. We will touch on each of these during the Crash Course. TAKEAWAYS • Having a…

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Boston TechBreakfast featuring EarlySense, NS1, Retrieve, iSafeguard Software

September 6, 2016 @ 8:00 am - 5:00 pm
Microsoft NERD, 1 Memorial Drive
Cambridge,, MA 02142 United States

Interact with your peers in a monthly morning breakfast meetup. At this monthly breakfast get-together techies, developers, designers, and entrepreneurs share learn from their peers through show and tell show-case style presentations. And yes, this is free! Thank our sponsors when you see them. This edition at Microsoft NERD - Cambridge, MA features demos from EarlySense: Live by EarlySense, NS1: , Retrieve: , iSafeguard Software: iSafeguard v8, 4 awesome tech companies Find out more and RSVP at http://bit.ly/1NnhzzF

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The State of Product Management in the Digital World

September 15, 2016 @ 6:15 pm - 8:45 pm
Constant Contact, Reservoir Place, 1601 Trapelo Rd
Waltham, MA 02451 United States

BPMA Monthly Meeting The State of Product Management in the Digital World How has digital technology transformed the role of product management? What do product managers need to know to keep their skills relevant in the accelerating digital world? Steven Haines, the author of multiple books on product management including The Product Managers Desk Reference, will facilitate an interactive conversation, covering these and other key topics: The importance of customer insights in a fast-paced development environment What's not working and…

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Introduction to User Experience Design in Cambridge

September 15, 2016 @ 6:30 pm - 8:30 pm
Industry Lab, 288 Norfolk Street
Cambridge, MA 02139 United States

ABOUT THIS CLASS As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify user experience by giving a practical and simple introduction to UX through exploring some of its core concepts. This is a field that affects all areas of business—prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction…

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Sleek Marketing Business Writing Bootcamp

September 24, 2016 @ 8:30 am - 4:00 pm
Impact Hub Boston, 50 Milk Street, 17th floor
Boston, 02109 United States
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Content is king, we keep hearing. It's true that in the digital marketing realm, being able to write clearly and persuasively is a key skill. Even if you don't think of yourself as a "natural writer," you can craft great blog posts, social media content, emails, and web content. Learn to be a better business writer in this one-day intensive workshop. Led by professional writers, social media experts, and editors, Sleek Business Writing Bootcamp gives you the tools to write…

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Sleek Marketing University Bootcamp

September 24, 2016 @ 8:30 am - 3:00 pm
Impact Hub Boston, 50 Milk Street, 17th floor
Boston, 02109 United States
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Content is king, we keep hearing. It's true that in the digital marketing realm, being able to write clearly and persuasively is a key skill. Even if you don't think of yourself as a "natural writer," you can craft great blog posts, social media content, emails, and web content. Learn to be a better business writer in this one-day intensive workshop. Led by professional writers, social media experts, and editors, Sleek Marketing's Business Writing Bootcamp gives you the tools to…

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January 2020

Email with Impact: Optimizing Your Emails with Personalization

January 29, 2020 @ 2:00 pm - 4:00 pm
MA United States + Google Map

In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers.  Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue.  At this FREE #NIMRI talk…

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February 2020

Opportunities and Issues to Consider When Expanding Internationally to Enter the US Market

February 6, 2020 @ 9:00 am - 10:00 pm
Online Webinar MA United States + Google Map

Entering any new market comes with a variety of opportunities and challenges for growth companies. The U.S. market can be exceptionally attractive and overwhelming all at the same time. The number of marketing opportunities and channels in the U.S. is far more than any other country. All too often, companies entering the U.S. waste all of their precious time and capital on low yield options. These companies do not generate the necessary traction and ultimately make an unceremonious market exit.…

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C-Levels Connect: Digital Marketing Brainstorm + Ask Anything

February 11, 2020 @ 6:00 pm - 9:00 pm
Gupta Media, 200 Berkeley St
Boston, MA 02116 United States
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Free – $75

Featuring short talks by accomplished executives, including Jason Carrasco. Come network with C-Levels and discuss digital marketing, while enjoying dinner and drinks! Register: http://bit.ly/BNTclc3

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World IA Day Boston 2020: The IA Element

February 22, 2020 @ 8:30 am - 4:00 pm
10 Phillips Place, 10 Phillips Place
Cambridge, MA 02138
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World IA Day Boston is a free conference on Information Architecture (IA), user experience (UX), and design with exceptional speakers and a chance to connect with the local UX community. Join us for our fifth year participating in this worldwide event! The IA Element: Elemental connections, elemental understanding If you're making things for others, you're practicing information architecture. This year's theme, The IA Element, explores how information architecture is elemental to the work we do in design, technology, and business,…

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March 2020

Scaling Up Business: Preparing to Launch, Pitch and Market Your Startup

March 11, 2020 @ 6:00 pm - 9:00 pm
The Yard: Back Bay, 120 St James Ave, 6th Floor
Boston, MA 02116 United States
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With: Tom Maloney, Founder at PreStartUp, Neuro-Linguistic Programming Coach at Climbing the Success Ladder Alec Stern - Entrepreneur * Speaker * Mentor * Investor, "America's Startup Success Expert" Plus 1 more expert! Learn More & Register: http://bit.ly/BNTsub6

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April 2020

Balancing personal and company branding for founders- Parna Sarkar-Basu (Brand and Buzz Marketing)

April 7, 2020 @ 6:00 pm - 7:00 pm

#SGvirtual Startup Grind Fireside Chat with Parna Sarkar-Basu About the Speaker: A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era. Recipient of multiple awards, Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence,…

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WebTek Digital

April 20, 2020 @ 8:00 am - 5:00 pm

Maintaining good as well as positive brand image in online platform allows your brand to acquire more sales conversions, more number of customers and also a huge market share. In order to do it in best possible way, you need to contact WebTek Digital, the best social media agency in Dubai. They have recruited social media experts who can work diligently o to create trust as well as credibility of your brand as well as allow you to have excellent…

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Webinar: How to Win Press For Your Startup

April 28, 2020 @ 1:00 pm - 2:00 pm

Want to win media coverage for your startup but can’t afford to spend a small fortune on traditional PR agency fees? Well, you’re definitely not alone. The “as seen in” banner on a startup’s website is increasingly seen as the badge of legitimacy for any growing company. Being able to boast about a Tech Crunch, Venture Beat or Next Web feature can build a huge amount of trust, authority, and exposure with potential customers and investors. But how do you…

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Maximizing your Startup’s Marketing with MIN

April 29, 2020 @ 3:00 pm - 4:00 pm
|Recurring Event (See all)

An event every week that begins at 3:00 pm on Tuesday and Thursday, repeating until June 23, 2020

Online United States + Google Map

Over the last 11 years, Mass Innovation Nights has helped to launch more than 1500 new products that have received more than $4B in funding, all on a shoestring budget. The tactics and techniques we use (and those used by our partners and exhibitors) can be used by anyone. In this series of workshops, the Mass Innovation Nights team shares the secrets of: Startup social media marketing that delivers real results Community-building to grow and support your startup Partnerships and alliances that build startups Mass…

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May 2020

Food Edge is Back! Early Bird Tickets on Sale Now!

May 6, 2020 @ 8:45 am - May 7, 2020 @ 4:00 pm
Innovation and Design Building, 21 Drydock Avenue
Boston, 02210 United States
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$349 – $449

Food Edge is BACK for its third year! Get your Early Bird Tickets now and save $100. Hurry before they're gone! Join us May 6-7 for a first-of-its-kind summit that brings together the food industry's largest brands, alongside dynamic startups and disruptive leaders, to help you find your brand's edge. Packed with two days of inspiring speakers, innovation workshops, and fireside chats, we'll explore the trends, strategies, and capabilities that can become your edge in the marketplace -- everything from…

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Innovation: Successfully Delivering the “New” Client Expectations with Norm Brzycki (Dash Strategic)

May 7, 2020 @ 6:00 pm - 7:00 pm
GoToWebinar United States + Google Map

Workshop/Fireside Chat: Innovation is a practical, no-nonsense way of creating a context and culture of innovation and change for your company. It is about the "new" customer expectations, solving real problems with the goal of connecting with your customers on a deeper, intuitive level while driving quality and increasing the value you bring as well as revenue and profitability. Your business and the entire competitive business world are focused on measuring results and returns and that is appropriate and important.…

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