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October 2019

LADIES GET COFFEE (Morning Event)

October 18 @ 8:30 am - 10:30 am
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

What better way to start your day than with coffee and rad ladies?Join Ladies Get Paid for a meet up at General Assembly! Ladies Get Paid has joined forces with General Assembly to host a monthly meet up and provide the fuel — aka caffeine.

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AGILE AND SCRUM BOOTCAMP

October 19 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This bootcamp will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed with the knowledge of how to use…

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DATA ANALYTICS BOOTCAMP

October 19 @ 10:00 am - 3:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

This intensive bootcamp will run through the analytical workflow -- from collecting, cleaning, analyzing and presenting insights from small and big data sets.Goals: Introduce concepts and practice using and managing data Transform data for predictive analytics and business intelligence decision-making Develop compelling visualizations that articulate the value of data assets

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USE CASES IN MACHINE LEARNING

October 22 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Step into the world of machine learning with General Assembly and Boston New Technology. During an evening of lightning talks, see how modern businesses are harnessing the power of data and machine learning to drive innovation.

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HOW TO USE STORYTELLING FOR PERSONAL BRANDING AND CAREER SUCCESS

October 22 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$45

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression. This workshop will explore the difference between story and narrative, the many ways by which we…

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DATA & MUSIC

October 23 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Data plays an important role in every aspect of a company, regardless of industry-- the music industry is no exception.At this panel discussion, learn from music and audio tech industry experts as they discuss how their roles leverage data to drive business growth and attain business objectives. Walk away with an understanding about how data plays into the role of running the business and how it is making an impact in expanding the industry.

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SOCIAL MEDIA STRATEGY MAPPING

October 23 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$55

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

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DIGITAL TRENDS OF 2020

October 24 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of Digital Marketers. They will predict trends and give us…

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HOW TO BECOME A CONFIDENT COMMUNICATOR

October 24 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$40

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations.In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability to make small changes to your words, tone,…

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ADOBE INDESIGN BOOTCAMP

October 25 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will be on step-by-step instruction leading students through the most important tools and concepts…

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GOOGLE ANALYTICS BOOTCAMP

October 26 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$150

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

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USER EXPERIENCE DESIGN BOOTCAMP

October 26 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$250

The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, participants will learn core UX concepts and terminology, practice conducting UX research, sketch interfaces, and build…

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SOCIAL IMPACT: BUILDING WORKFORCE DEVELOPMENT

October 28 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

In today's business world, the impact of companies and organizations in their communities and beyond plays a large role in how they are perceived. The ways in which business contribute to social issues, such as diversity, inclusion, culture, and education among others, within its workforce development can distinguish good companies from the rest.In this panel discussion, we are bringing in business experts from different industries to discuss how they develop responsible business strategies, and how they are pushing forward the…

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DATA VISUALIZATION AND INTRO TO TABLEAU

October 28 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$60

Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at how data viz…

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FALL FEST

October 29 @ 6:00 pm - 8:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Fall is our favorite time of year here in Boston (and not just because of the pumpkin spice lattes!) As students shuffle in from all parts of the globe, the ambition and energy felt all around the city is contagious. The season is truly a time to evaluate goals, learn new skills, and better yourself.In celebration of autumn, please join GA for an evening of activities, drinks, snacks, and more! Come hang out with GA instructors, current students, alumni, and…

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SEO TRAINING FOR STARTUPS & BEGINNERS

October 29 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$60

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for: Entrepreneurs and Business Owners who would like to drive more traffic to their website Digital Marketers looking for strategies…

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DON’T BE SCARED! BECOME A PRODUCT MANAGER

October 31 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Interested in moving into product management but not sure where to begin? Worried about how to get started in the field? Have no fear, GA is here! Join us for a special Halloween panel discussion with product managers as we examine the traits most important to making it in the field. What are the top skills companies look for when hiring PMs? How can you best get your foot in the door, especially without a product-specific background? Get the answers first-hand from established…

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November 2019

INTERMEDIATE SQL BOOTCAMP

November 1 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

This workshop will build upon the skills developed in the SQL Bootcamp. The program uses a combination of lecture and in-class exercises to ensure that participants leave with a working grasp of the SQL skills covered in class. Participants will immediately be able to apply their skills at work. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation.

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DIGITAL MARKETING BOOTCAMP

November 2 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in…

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CONDUCTING USER RESEARCH BOOTCAMP

November 2 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$175

Explore the vital role of user research!Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more. After this class, students will be able to immediately apply their skills to a variety of research…

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