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April 2019

HOW TO USE STORYTELLING FOR PERSONAL BRANDING AND CAREER SUCCESS

April 22 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$40

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression. This workshop will explore the difference between story and narrative, the many ways by which we…

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EMBRACING ZERO: HOW TO NAVIGATE A CAREER TRANSITION

April 23 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Leaving a role or career can be deeply unsettling at first. Many of us struggle to find a way to be of service in the world that fits our values closely. In order to move forward toward something more fulfilling and satisfying, we have to let go.Join us for a discussion as we go through the challenges of changing careers and how to overcome them.

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DESIGN THINKING WORKSHOP

April 24 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$40

Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think “outside ourselves.” Great design doesn’t happen within the four walls of a studio or office. It happens in the real world.In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop…

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INTRO TO CONTENT STRATEGY

April 25 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to…

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USER EXPERIENCE DESIGN BOOTCAMP

April 26 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, participants will learn core UX concepts and terminology, practice conducting UX research, sketch interfaces, and build…

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INTRODUCTION TO PYTHON BOOTCAMP

April 26 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

Python is a versatile and widely-used programming language with many applications. This workshop explores basic programming concepts in Python and discusses real world applications across multiple industries. The workshop is hands-on and exercise based, so participants will get plenty of practice. This class is aimed at new programmers, or those who are looking to brush up on the basics and get a hands-on introduction to the Python programming language.Interested in seeing this class held privately at your organization? Email us…

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SQL BOOTCAMP

April 27 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that participants leave with a working grasp of SQL fundamentals.Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation. Interested in seeing this class held privately at…

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PROJECT MANAGEMENT BOOTCAMP

April 27 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Project management has become one of the hottest jobs in the market today.Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project management for folks who…

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DATA VISUALIZATION AND INTRO TO TABLEAU

April 29 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint?Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at how data viz can…

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INTRO TO GOOGLE ADS

April 30 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$55

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.Interested in seeing this class held privately at your organization? Email us at bospartnerships@ga.co to request more info.

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MEET BOSTON’S VCS

April 30 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Raising funding is one of the most important stepping stones in getting a tech startup from MVP, to revenue, to scale, and ultimately to a multi-million dollar business. General Assembly is teaming up with Carta to have an open and honest discussion with Boston’s VCs about what you should know as a founder going into a fund raise, whether it's pre-seed or Series A.

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May 2019

INTRO TO THE BOSTON STARTUP COMMUNITY

May 1 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Join us for a panel discussion with Boston's top community organizers and get an exclusive inside look into the startup culture that’s rapidly growing in the city. Why it Matters? In Boston, new tech solutions are emerging every day to improve our lives, spanning industries from biotech and real estate to wellness-tech and social impact. This has opened up countless opportunities for jobs and career development in the city, but breaking in is not always easy.

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INTRODUCTION TO SKETCH APP

May 1 @ 6:30 pm - 9:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
$60

Have an idea for an app or website, but been frustrated trying to communicate it to others? Enter Sketch. Unlike the bloated tools it replaces (see: Photoshop, Illustrator), Sketch is a simple, powerful design tool made specifically for those who design for screens. It has taken the UI/UX design world by storm and designers worldwide have already made the switch. Why should you, the non-designer, care? Sketch lets you express your product ideas visually, with its intuitive interface. You’ll be…

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MEET & HIRE: WEB DEVELOPERS

May 2 @ 5:00 pm - 7:00 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

Join us to discuss your company’s career opportunities in a reverse job fair format. We invite recruiters and hiring managers to meet GA's expert-trained, job-ready candidates. This event showcases full-stack web developers skilled in Git, Javascript, jQuery, HTML, CSS, Ruby, Rails, Node, Express, React.js, MongoDB, SQL, problem-solving, planning, modeling, and maintaining applications with client-API architectures. These developers have worked in teams and independently to build functioning sites that solve real-world business problems. Check out some of the candidates you'll meet…

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DESIGN THINKING BOOTCAMP

May 3 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Creativity and collaboration have become essential skills in businesses that seek to grow through innovation. Fortunately, these are not inborn traits — to organizations or individuals — but skills that can be taught. Together, they form the cornerstone of Design Thinking (a.k.a. Human-Centered Design). This hands-on bootcamp will lead you through the design thinking process. The class will explore how design thinking can be used to develop innovative solutions for the problems we face as businesspeople, non-profit leaders, entrepreneurs, and…

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INTRO TO SEO BOOTCAMP

May 3 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start the beginnings of a successful SEO campaign. Participants will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.In this bootcamp on “human-centered SEO,” you’ll learn the basics of how to analyze and…

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EXCEL BOOTCAMP

May 4 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool…

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INTRODUCTION TO PYTHON BOOTCAMP

May 4 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

Python is a versatile and widely-used programming language with many applications. This workshop explores basic programming concepts in Python and discusses real world applications across multiple industries. The workshop is hands-on and exercise based, so participants will get plenty of practice. This class is aimed at new programmers, or those who are looking to brush up on the basics and get a hands-on introduction to the Python programming language.

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SOCIAL MEDIA MONITORING AND ANALYTICS: HOW, WHAT, AND WHY

May 6 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$65

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns…

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VETERANS SERIES: TRANSITION TO A TECH CAREER

May 7 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

About this event Join General Assembly and our panel of industry experts to help navigate the world of tech and take charge of your career. In partnership with Operation Code Boston, we are connecting the Veteran community to resources and opportunities to enter the tech workforce. Why it matters? Thinking of transitioning into tech, but worried you don’t have the experience or the power to do so? Job searching is intimidating, but no matter your professional background, understanding where your…

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INTRODUCTION TO GOOGLE ANALYTICS

May 7 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating…

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STOP THINKING, START DOING

May 8 @ 6:30 pm - 8:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

It can be easy to assume that the gap between where we are and where we need to be is a lack of knowledge. We assume that if we only had a better strategy, or refined our research, then we could kick off that new business or career we are desperate to launch. What some don’t realize is that the mindset we have and the thoughts that play out in our mind can be a bigger obstacle than an investor…

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GENERAL ASSEMBLY: OPEN HOUSE

May 9 @ 5:30 pm - 6:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Keen to gain new tech, design or business skills? Interested in changing your career, or simply sharpening your skills? Curious to find out what it's like to be a full or part-time participant at General Assembly? Join us this month to chat with our instructors, alumni and current participants to learn more about our workshop offerings, including: Web Development Python Programming React Development User Experience Design Visual Design Digital Marketing Data Science Data Analytics Product Management Come ready to ask…

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INTRO TO ADOBE INDESIGN

May 9 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Bring your creative ideas to life with Adobe InDesign, the professional page layout software standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as books, brochures, catalogs, and magazines. This 3-hour workshop features step-by-step instruction, leading participants through the most important tools and concepts in InDesign to produce print ready files for any project type.

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ADOBE PHOTOSHOP BOOTCAMP

May 10 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just one day. The focus will be on step-by-step instruction leading participants through the most important tools and concepts in Photoshop.

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PRESENTATION SKILLS AND PUBLIC SPEAKING

May 10 @ 10:00 am - 2:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$125

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming more and more of a priority. Whether we are job interviewing, pitching our startup, actively networking, or needing to lead a presentation…

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CODE IN ONE DAY: HTML & CSS CRASH COURSE

May 11 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live…

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BUSINESS METRICS FUNDAMENTALS

May 13 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$40

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, ROI-based business case creation and prioritization, and persona-based stakeholder communication using metrics.

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USE CASES IN MACHINE LEARNING

May 14 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Step into the world of machine learning with General Assembly and Boston New Technology. During an evening of lightning talks, see how modern businesses are harnessing the power of data and machine learning to drive innovation.

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DIGITAL MARKETING TRENDS OF 2019

May 15 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate? Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of Digital Marketers. They will predict trends and give…

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HOW TO BECOME A CONFIDENT COMMUNICATOR

May 15 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability to make small changes to your words,…

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LADIES LOUNGE | CONFRONTING IMPOSTER SYNDROME

May 16 @ 6:30 pm - 8:30 pm
GA Boston Downtown, 125 Summer St
Boston, MA 02110 United States
+ Google Map
Free

About this event Ladies Lounge is spending May with women who have overcome Imposter Syndrome to help us better understand what it is, how it manifests, and how we can go about fighting it. Why it matters? Ever felt like your success wasn’t earned? Ever got a new job or promotion and felt like you didn't deserve it? Worried that people will find out you’re a fraud and 'not deserving of the praise'? You've got Imposter Syndrome, but don't worry,…

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SOCIAL MEDIA STRATEGY MAPPING

May 16 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

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PROJECT MANAGEMENT BOOTCAMP

May 17 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Project management has become one of the hottest jobs in the market today. Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project management for folks…

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EXCEL BOOTCAMP

May 17 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool…

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ADOBE ILLUSTRATOR BOOTCAMP

May 18 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography. This workshop is designed to get you up and running with Adobe Illustrator in just one day. The focus will be on step-by-step instruction leading participants through the most important tools and concepts in Illustrator.

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DIGITAL MARKETING BOOTCAMP

May 18 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in…

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INTRODUCTION TO JAVASCRIPT BOOTCAMP

May 18 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Javascript is a dynamic programming language developed with functionality and web developers in mind. As the foundation of millions of web pages and frameworks constantly being built to compliment it, JavaScript is here to to stay! Come learn about the basics of Javascript and jQuery and find out how to these tools can help you update the appearance, function, and content of a web page.Through lecture and hands-on activity, participants will gain experience with the basics of using Javascript to…

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EXCEL AT EXCEL: GETTING DOWN TO THE BASICS

May 20 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

For most professionals, the ability to organize information is quickly becoming a fundamental part of the job description. Whether you already consider yourself an expert or are just getting started with spreadsheets, this hands-on workshop will allow you to take your skills to the next level and become a “power” user. We’ll start with the absolute basics, and quickly move on to lesser known shortcuts, functions, and features that you will be able to immediately put to use on the…

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MENTAL HEALTH IN THE WORKPLACE

May 21 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Mental health problems are one of the main causes of the overall disease burden worldwide, so how does this play into our work life?In this panel discussion, our experts will discuss how they and their companies are making movements towards changing our workplace perspective and care of mental health.

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BRAND STRATEGY WORKSHOP

May 21 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$40

What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your own brand and have deeper insight into what other brands are…

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SALARY NEGOTIATION WORKSHOP WITH AAUW WORK SMART BOSTON

May 22 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

General Assembly is teaming up with AAUW and the Mayor's Office of Women's Advancement to offer free, monthly salary negotiation workshops for the women of Boston. Join us for a free two-hour salary negotiation workshop and gain the skills and confidence to successfully negotiate your salary and benefits packages in preparation for your next review or career change. Why it Matters Women working full time in the United States typically are paid just 80 percent of what white men are…

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ADVANCED EXCEL: BEYOND THE BASICS

May 22 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

In this class, we will move beyond the basics of spreadsheet creation. Topics will include data manipulation/troubleshooting and advanced functions to summarize and analyze data having multiple attributes. We will also introduce using slicers with PivotTables, creating interactive charts and dashboards, and writing basic macros. Class exercises will be utilized to facilitate understanding.

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CUSTOMER JOURNEY MAPPING

May 23 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This workshop will teach you a multidisciplinary approach to consumer…

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INSTAGRAM FOR ENTREPRENEURS WORKSHOP

May 23 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Learn how to create an Instagram strategy that turns your audience into customers. Instagram is not just for influencers and people who have a physical product. In this workshop, you'll walk away with the necessary steps to create an Instagram plan that will grow your audience and turn your audience into customers - even if you're selling a service.Who is this course for? Entrepreneurs and Business Owners who would like to build their audience and sell products or services via…

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SQL BOOTCAMP

May 24 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that participants leave with a working grasp of SQL fundamentals. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation.

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USER EXPERIENCE DESIGN BOOTCAMP

May 24 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, participants will learn core UX concepts and terminology, practice conducting UX research, sketch interfaces, and build…

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MASTERING CUSTOMER EXPERIENCE TO DRIVE GROWTH

May 28 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Good customer experience is critical to business success, especially for small and mid-sized companies. Yet, SMBs fall short on keeping their customers happy and engaged. They often forget to walk in their customers' shoes and communicate with clients – as a company grows and becomes profitable.You are not alone. No one gets customer experience right the first time. In fact, 80 percent of customer experience programs fail, according to a survey. And there are many reasons for that – from programs…

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DATA VISUALIZATION AND INTRO TO TABLEAU

May 28 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at how data viz…

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MEET & HIRE: DATA SCIENTISTS AND UX DESIGNERS

May 29 @ 5:00 pm - 7:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

About This Event Discover the next data scientist, data analyst, or UX designer who will get your business running at full speed. At General Assembly's exclusive event, recruiters and hiring managers will meet expert-trained, job-ready candidates. This event features two types of candidates: Data scientists, data analysts, and data engineers with experience in data visualization, regression and modeling techniques, machine learning, and tools like Python, SQL, Tableau, and Hadoop. Our skilled coders and statisticians have collected and transformed extremely large datasets…

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HOW TO USE STORYTELLING FOR PERSONAL BRANDING AND CAREER SUCCESS

May 30 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$40

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression. This workshop will explore the difference between story and narrative, the many ways by which we…

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AGILE AND SCRUM BOOTCAMP

May 31 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This bootcamp will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed with the knowledge of how to use…

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INTERMEDIATE SQL BOOTCAMP

May 31 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

This workshop will build upon the skills developed in the SQL Bootcamp. The program uses a combination of lecture and in-class exercises to ensure that participants leave with a working grasp of the SQL skills covered in class. Participants will immediately be able to apply their skills at work. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation.

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August 2019

AUGMENTED & VIRTUAL REALITY EXPO

August 22 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Join us at GA to see innovative and exciting local AR & VR technology demos, presented by startup founders and industry experts. Network with 100+ attendees from the Boston-area startup/tech community.If you would like to showcase your products or company at this event, please contact bospartnerships@generalassemb.ly

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