A Conversation with Terry Romero from KickStarter!
Wished you signed up for The Capital Network and Branchfood’s Funding 101 event Monday February 8? No fear, due to Boston’s wild weather these days we have decided to postpone the event to a later date – March 1!
In the meantime, we hope you have a sneak peak of some of the insights you will get in our conversation with Terry Romero, who is in change of Food Outreach at Kickstarter.
Kickstarter is the world’s largest funding platform for creative artists. Have an interesting idea to showcase to the rest of the world? Come to Kickstarter. Terry Romero is the “food person” at Kickstarter. She handles food companies, chefs, farmers, bakers, and also conferences. She facilitates as the link between you and kickstarter to make help push your dream of making food and showcasing it to the rest of the world a reality.
Any advice to a novice starting a food and beverage company? Terry replies:
“Do your homework! Plan, plan, and plan!”
Anyone can start their own kickstarter profile and put up an idea in 5 minutes, but what matters is how you’re going to portray your ideas to the world, and what framing and social media will you use to make what you’re doing look cool, new, and exciting.
Kickstarter can provide a lot of value to an up and coming food startup – giving you access to a strong community of initial funders. These funders won’t just provide financial help, they will also carry on to be your biggest fans in the future. Their support will have ripples of effect in how to validate and communicate your vision to others. Kickstarter provides that bootcamp that allows you to use that initial funding to create a solid prototype of your idea, manufacture, and even distribute it. With this you can show to your bigger investors the validity of your ideas and that you have done lots of important things to the business in a short span of time.