Startup Spotlight: Breegi Scientific
Startup Spotlight: Breegi Scientific
Meet Dr. Wisam Breegi–CEO of Breegi Scientific, CEO of BReegi Scientific, A medical device company providing affordable & game-changing neonatal intensive care incubators!
GH: What is Breegi Scientific?
Breegi Scientific is a medical device company. Our mission is to save the lives of newborns in low and middle-income countries (LMIC).
Our solution is the first state-of-the-art highly affordable Neonatal Intensive Care Incubator (NICI), which saves babies’ lives by tackling simultaneously multiple medical newborn challenges in low resource settings, such as heat, humidity, phototherapy, and ventilation with WiFi capability.
According to the World Health Organization, worldwide each year 22M babies are born with low birthweight, 15M are born prematurely and over 3.3M die within their first month. Many of these deaths are readily preventable. Over 75% babies at risk can be saved with simple, immediate care such as warming, phototherapy, respiratory support and protection from infections, which can be provided by incubators. They are an essential solution not only in terms of functionality, but also as an independently controlled microenvironment to reduce infant mortality and morbidity, which leads to billions of dollars in human and capital losses annually.
GH: What was your Eureka moment: how did Breegi Scientific get started?
We started when we recognized the devastating problem and the global scale of neonatal mortality and morbidity and the limited availability of low cost and innovative solutions to solve it.
GH: How did you build your team?
Believing and supporting Breegi Scientific’s mission, our team was built around subject matter experts and end-users with a deep understanding of developing novel technologies and creating access to them effectively with a wide array of stakeholders.
GH: What is your company philosophy driving your company culture?
We are a socially conscious innovation company driven by the need to help the helpless, care for the marginalized and under-resourced, and to create a paradigm-change in the medical device industry to solve the greatest socio-economic burdens in the world and allow societies to thrive with highly-functional, affordable medical technology.
GH: Startup life is full of failures and ‘make it work’ moments – can you identify how you bounced back from one of yours?
Faced with a low-resource business model and high R&D costs, we adopted an out-of-the-box strategy. We educated ourselves with what other industries did, and recruited the best engineering, business, and global health to be on the team that believed in our mission whose expertise. This allowed us to directly approach the best suppliers and manufacturers to remain lean and focused on moving our technology forward.
GH: What did you learn from your first customers?
Our first customer is the Government of the Republic of Honduras, supporting our efforts from the Office of the President to rural healthcare professionals. Our insights into the global market through the lense of Honduran and Central American healthcare systems have illustrated that our affordable and robust technology can provide all of the neonatal care necessities for 1% of the current cost. We have recognized the void in affordable, functional incubators made by healthcare giants profiting for years off a lack of innovation who simply signal quality through aesthetics.
GH: What has the Boston ecosystem provided you?
It is no exaggeration to say that Boston is the global hub for innovation, especially in the healthcare sector, with its best academic institutions, world-class hospitals and mature business society and investors. Boston has provided us with the best expertise, tools, resources and a vast network of subject experts.
GH: What is the Boston ecosystem lacking from your perspective?
Boston lacks affordable and inviting accommodation to welcome the best talents in the world; we lack a courageous group of leaders to champion affordable novel technologies to help the bottom of the pyramid around the world by lifting the burden of expensive medical care and providing access to a dignified quality of life.
GH: What’s the best/worst piece of advice you were given along the way?
The best piece given to us was
sticking to our mission of finding new ways outside the box to solve problems to keep our product affordable while running a lean and profitable operation and business model.
The worst piece given to us was
just doing things like everyone else and spend large sums of money on developing everything while looking for an exit strategy.
GH: What was the best thing that happened to you last year?
Seeing our business strategy bear the fruits of success by proving socially conscious business can be a successful model to raise funds and to penetrate the global market.
GH: What does the future hold for Breegi Scientific?
After getting positive feedback from several high officials from several countries, and securing awesome partners to manufacture our technology, we feel very confident moving forward to conduct our clinical assessment and getting our NICI incubator to the market. We are not only providing a life-saving technology, but we want to be a partner in the global effort to fight infant mortality and morbidity
Learn more about Breegi Scientific!