Startup Spotlight: Creatr
Startup Spotlight: Creatr
Meet Jamall Oluokun – founder & CEO of Creatr, a platform that helps creative professionals share knowledge through a live video medium to stream free Q&As, interviews, and seminars to emerging artists and aspiring professionals.
GH: What is Creatr?
JO: Creatr is a platform for sharing creative knowledge through live video. We bring together professionals from the creative industries (photographers, musicians, designers, filmmakers, artists, etc.) to stream free Q&As, interviews, and seminars to emerging artists and aspiring professionals.
GH: What was your Eureka moment: how did Creatr get started?
JO: It all started when my partners and I launched Papercut Magazine (papercutmag.com) an indie publication for creative arts. Through the experience of growing our following to over 200K, we encountered both established professionals and up-and-comers and realized there was knowledge gap between the two. We started doing some digging and realized that the current methods for attaining this knowledge (searching google and youtube, attending a university, or online Moocs) were sub optimal and the best way to learn it is from established creatives working in today’s industry.
GH: How did you build / are you thinking about building your team?
JO: Our current team is made up of Papercut members, so when it came time to start Creatr, it was a no brainer of who the team would be.
GH: What is your company philosophy driving your company culture?
JO: Get Sh*t Done & Have Fun.
GH: Startup life is full of failures and ‘make it work’ moments – can you identify how you bounced back from one of yours?
JO: Our team is extremely scrappy. Whether it’s using google hangouts as our first “live-streaming” platform last year, or using paypal buy buttons and an email to test subscription pricing, you can always find us hacking something together to make it work.
GH: What did you learn from your first customers?
JO: We have a multi-sided platform with creative professionals on one side and aspiring creators on the other. The most important thing we’re still learning is that you have to a strike a delicate balance between the needs of both sides, and recognizing that each feature, service, or fee could make one side happy, but annoy the other.
GH: What is the Boston ecosystem lacking from your perspective?
JO: Vertical Diversity. The Boston ecosystem is very specialized around a few key areas (bio-tech, education, and healthcare, etc.) which can sometimes make it difficult to seek out contacts or resources in industries that we also play in like advertising, media, and arts.
GH: What’s the best/worst piece of advice you were given along the way?
JO: Being an entrepreneur is all about staying alive until you get lucky.
GH: What was the best thing that happened to you last year?
JO: Getting into the LearnLaunch Accelerator!
GH: What does the future hold for Creatr?
JO: We just had our soft launch this week, and our top priority is getting Creatrs to make kick-ass content and promoting it to our user base! Over the next few months we’ll continue to build out the platform based on user feedback and implement monetization features. Stay Tuned!
More about Creatr