Startup Spotlight: myKidzDay

Aug 19, 2018


Startup Spotlight: myKidzDay

Aug 19, 2018

Meet Kelly Mittal – Founder and Chief Executive Officer of myKidzDay, the online platform that provides peace of mind to parents nationwide!

GH: What is myKidzDay?

When my first daughter was born, I was working full time as a software engineer. I had to leave six week old Sophie at daycare “crying” every morning. My only option was to call the care provider to find out if she stopped crying–“did she eat?”, “did she nap?”

Imagine if someone had sent me a picture of her smiling. That would have made my day! At that moment, I decided to rid the working moms of this mental torture and provide all parents with the peace of mind that they deserve. To all parents – Your kid’s day just a click away using myKidzday!

GH: What was your Eureka moment: how did myKidzDay get started?

For three years I managed an entry-level team at a local tech company. The daily dress code is casual, but I was constantly asked about what to wear for different occasions; the company kick-off meeting, joining a sales rep on a client visit, attending a 1-on-1 with a new executive. I realized that professional attire was still an important tool for making a solid first impression, but it was not needed on a daily basis.

Other companies, like Rent the Runway, had already proved the attire rental model was sound from an operational and customer facing standpoint, so I decided to apply a similar model to a different market – the interview candidate.

GH: How did you build/are you thinking about building your team?

My partner and I compliment each other. I am a software engineer while he is a MBA graduate with finance and business industry experience. We decided to hire the development team oversees to manage our epanses. We hire graduate students as interns too.

GH: What is your company philosophy driving your company culture?

Understand the customer pain points and design a solution by engaging all stakeholders.

GH: Startup life is full of failures and ‘make it work’ moments – can you identify how you bounced back from one of yours?

We suffered a setback when our competitor offered a similar solution as ours for FREE. We had to devise new strategies to win the customers based on our product and team’s credibility. We rode through the rough times with a lot of courage and patience and came out stronger as a company.

GH: What did you learn from your first customers?

Change is tough! myKidzDay is revolutionizing the parent-daycare communication. We learnt that we had to create a very user friendly interface to help and motivate daycares to switch from age old method of paper communication and to bring them to the 21st century.

GH: What has the Boston ecosystem provided you?

We were MassChallenge 2017 finalists. MassChallenge provided us with access to its extensive network of partners and alums to help us win and succeed globally. We learnt the investor funding process. It provided us with a forum to only learn but but to share our learnings and experiences with other entrepreneurs as we have grown this company.

GH: What is the Boston ecosystem lacking from your perspective?

As part of Mass Challenge, I saw a lot of focus on raising funds. I would prefer guidance on building a successful and sustainable business. Startups have very low success rate because most of them burn out due to lack of resources. Funding is very important but there should be more lessons on how to sustain with limited resources.

GH: What’s the best/worst piece of advice you were given along the way?

Best advice:

“Effective communication is listening to understand and not just to reply”

GH: What was the best thing that happened to you last year?

We established a partnership with a state department where myKidzDay became the only app for attendance required for child care re-imbursements in that state.

GH: What does the future hold for myKidzDay?

We are on an exponential growth trajectory. With our strong and diverse team along with various channel partners we have established, we foresee an exponential growth.

My personal social mission is to deliver peace of mind to parents globally by helping them stay informed, included and re-assured in real time. myKidzDay is the key to achieving that goal!

Learn more about myKidzDay!

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