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Asgard Irish Pub and Restaurant

350 Massachusetts Ave
Cambridge, MA 02142 United States

August 2015

Book Launch Party! The Complete Guide to B2B Marketing

August 5, 2015 @ 6:00 pm - 9:00 pm
Asgard Irish Pub and Restaurant, 350 Massachusetts Ave
Cambridge, MA 02142 United States
$25.00

As a B2B marketer, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. You must become fluent with technologies that did not exist a few years ago. And everything you do must tightly align with strategy, so you don’t automate bad marketing and make bigger mistakes faster! In this presentation, Kim demystifies the key tools and techniques that make it happen. Next, she presents proven strategies, tactics, and best practices for…

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