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General Assembly Boston Downtown

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125 Summer Street
Boston, MA 02110 United States

February 2020

INTRO TO ADOBE INDESIGN

February 4, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in three hours. The focus will be on step-by-step instruction leading students through the most important tools and concepts…

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PROGRAMMING FOR NON-PROGRAMMERS – THE BASICS

February 5, 2020 @ 2:00 pm - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$75

Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started.

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DATA-DRIVEN: THE FUTURE OF FINANCE

February 6, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Data and analytics are fundamentally reshaping the financial services industry. New entrants and institutions alike are capitalizing on the combination of powerful new technologies and troves of untapped data to address rapidly evolving customer expectations in an increasingly competitive market.

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EXCEL BOOTCAMP

February 7, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool…

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INSTAGRAM FOR ENTREPRENEURS WORKSHOP

February 7, 2020 @ 2:00 pm - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$75

Learn how to create an Instagram strategy that turns your audience into customers. Instagram is not just for influencers and people who have a physical product. In this workshop, you'll walk away with the necessary steps to create an Instagram plan that will grow your audience and turn your audience into customers - even if you're selling a service.Who is this course for? Entrepreneurs and Business Owners who would like to build their audience and sell products or services via…

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INTRODUCTION TO PYTHON BOOTCAMP

February 8, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

Python is a versatile and widely-used programming language with many applications. This workshop explores basic programming concepts in Python and discusses real world applications across multiple industries. The workshop is hands-on and exercise based, so participants will get plenty of practice. This class is aimed at new programmers, or those who are looking to brush up on the basics and get a hands-on introduction to the Python programming language.

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USER EXPERIENCE DESIGN BOOTCAMP

February 8, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$250

The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, participants will learn core UX concepts and terminology, practice conducting UX research, sketch interfaces, and build…

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FASHION + FITNESS FOR THE NEW YEAR

February 10, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

In 2020, let’s crush all of our resolutions in style! This February, we are highlighting individuals who are dominating the fashion/ activewear industry here in Boston.

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SOCIAL MEDIA STRATEGY MAPPING

February 11, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$65

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

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BUILDING BETTER PRODUCTS WITH CUSTOMER VALIDATION

February 12, 2020 @ 3:30 pm - 5:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$55

In today's competitive world, there’s tremendous pressure to deliver high-quality, frictionless products that exceed customer expectations and stand out from the competition. In this class, you'll learn the importance of collecting customer feedback during pre-release testing and learn how the best brands in the world plan, execute, and leverage their Alpha, Beta, and Field Tests to build and launch world-class products. Whether you're working on an existing product and you want to make it better, this class will help you…

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MEET & HIRE: SOFTWARE ENGINEERS

February 12, 2020 @ 5:00 pm - 7:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Join us to discuss your company’s career opportunities in a reverse job fair format. We invite recruiters and hiring managers to meet GA's expert-trained, job-ready candidates. This event showcases full-stack software engineers skilled in Git, Javascript, jQuery, HTML, CSS, Ruby, Rails, Node, Express, React.js, MongoDB, SQL, problem-solving, planning, modeling, and maintaining applications with client-API architectures as well as software engineering principles including design patterns, sorting algorithms, big O notation, recursion, and data structures from linked lists to binary trees. These engineers have…

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PROJECT MANAGEMENT BOOTCAMP

February 13, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Project management has become one of the hottest jobs in the market today. Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project management for folks…

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EXCEL AT EXCEL: GETTING DOWN TO THE BASICS

February 13, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using functions and charts. This workshop was not designed…

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LADIES LOUNGE | THIS VALENTINE’S DAY, FALL IN LOVE WITH YOURSELF

February 13, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Valentine's day is approaching, and we all know that pressure of the flowers, the candies, and finding someone special to be with. While devoting time to all of that is wonderful, sometimes devoting time to yourself is more important. No matter what your relationship status, spend this Valentine’s Day celebrating you!Self-love is essential to our success in life, but it’s not always easy to feel. For a lot of women, self-doubt can get in the way of happiness. Join us…

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GOOGLE ANALYTICS BOOTCAMP

February 14, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$150

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

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INTRO TO SEO BOOTCAMP

February 15, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$199

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start the beginnings of a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.In this bootcamp on “human-centered SEO,” you’ll learn the basics of how to analyse and…

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SQL BOOTCAMP: LEARNING THE LANGUAGE

February 15, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence.

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CUSTOMER JOURNEY MAPPING

February 19, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$65

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This introductory workshop will teach you a multidisciplinary approach to…

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DATA VISUALIZATION AND INTRO TO TABLEAU

February 19, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$75

Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at how data viz…

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DESIGN THINKING BOOTCAMP

February 20, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$200

In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design can help develop innovative solutions for the complex challenges we face as businesspeople, non-profit leaders, entrepreneurs, and global citizens.

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PRESENTATION SKILLS AND PUBLIC SPEAKING

February 20, 2020 @ 10:00 am - 2:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$125

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming more and more of a priority. Whether we are job interviewing, pitching our startup, actively networking, or needing to lead a presentation…

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AGILE & SCRUM FUNDAMENTALS

February 20, 2020 @ 3:00 pm - 6:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This workshop will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed with the knowledge of how to use…

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INTRODUCTION TO SKETCH APP

February 20, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$75

Sketch is an outstanding UX/UI and Visual Design tool that is fast, easy to use and a great alternative to adobe applications. This design program is cutting edge and empowers users in Visual Design, UX, Vector Graphics and more. This bootcamp will help designers with little or no experience be effective and resourceful users of Sketch.Together we will learn the basics of the Sketch 4 program, how to work with the key tools and work flows for UX and visual…

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INTRO TO THE BOSTON STARTUP COMMUNITY

February 20, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Join us for a panel discussion with Boston's top community organizers and get an exclusive inside look into the startup culture that’s rapidly growing in the city. Why it Matters? In Boston, new tech solutions are emerging every day to improve our lives, spanning industries from biotech and real estate to wellness-tech and social impact. This has opened up countless opportunities for jobs and career development in the city, but breaking in is not always easy.

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INTERMEDIATE SQL BOOTCAMP

February 21, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$199

This workshop will build upon the skills developed in the SQL Bootcamp. The program uses a combination of lecture and in-class exercises to ensure that participants leave with a working grasp of the SQL skills covered in class. Participants will immediately be able to apply their skills at work. Important Note: Prior to class, you must have PostgreSQL and PGadmin installed. To do so, please follow these instructions for installation.

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GAME NIGHT

February 21, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Take a break from your busy week and join General Assembly for game night! From board games, card games, charades, chess, checkers, and more, take some time out of your schedule and hang out at GA with alumni, staff, and members of the Boston community.

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FACEBOOK ADVERTISING BOOTCAMP

February 22, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$199

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing…

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DIGITAL MARKETING BOOTCAMP

February 22, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in…

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AGILE AND SCRUM BOOTCAMP

February 22, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This bootcamp will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed with the knowledge of how to use…

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INTRODUCTION TO GOOGLE ANALYTICS

February 24, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating…

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HOW TO BECOME A CONFIDENT COMMUNICATOR

February 24, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$45

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations.In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability to make small changes to your words, tone,…

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BUSINESS METRICS FUNDAMENTALS

February 25, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$45

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.

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EXCEL BOOTCAMP

February 26, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool…

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DESIGN THINKING WORKSHOP

February 26, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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$50

Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think “outside ourselves.” Great design doesn’t happen within the four walls of a studio or office. It happens in the real world.In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop…

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TECH AND DIVERSITY

February 26, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Diversity is a topic of conversation when mentioning many of today's flourishing tech companies. From leadership positions to employees overall, we'll explore where diversity stands today and where it is headed.Join the discussion along with GA and a panel of trailblazers in tech. We'll learn their stories and hear what they're doing about diversity in the industry.

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CONDUCTING USER RESEARCH BOOTCAMP

February 27, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$199

Explore the vital role of user research!Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more. After this class, students will be able to immediately apply their skills to a variety of research…

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EMAIL MARKETING ESSENTIALS

February 27, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$45

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

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CRAFTING STORIES WITH DATA

February 27, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$75

Data visualisations can enable us to compress data and encode them in ways to aid perceptual, cognitive and emotional capacity required to comprehend, retain and make decisions using this data. It is often cited that we are trying to tell stories through them. Is that really the case? How do we ensure that the audience is able to retain, recall and retell our data-driven stories?‘Storytelling with data’ is a cross disciplinary activity that requires us to operate at the intersection…

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ADULTING 101

February 27, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Join General Assembly for our monthly Adulting 101 event series!Adulting can be hard, from managing work, finances, a social life, to dating - things can add up and finding time to fit everything into a busy schedule can be challenging. Let GA help you at this evening discussion. Leave with questions answered, tips learned, and gain the confidence you need to succeed.

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SQL BOOTCAMP: LEARNING THE LANGUAGE

February 28, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence.

Find out more »

ADOBE INDESIGN BOOTCAMP

February 29, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will be on step-by-step instruction leading participants through the most important tools and concepts…

Find out more »

PROJECT MANAGEMENT BOOTCAMP

February 29, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Project management has become one of the hottest jobs in the market today. Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project management for folks…

Find out more »

INTRODUCTION TO PYTHON BOOTCAMP

February 29, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

Python is a versatile and widely-used programming language with many applications. This workshop explores basic programming concepts in Python and discusses real world applications across multiple industries. The workshop is hands-on and exercise based, so participants will get plenty of practice. This class is aimed at new programmers, or those who are looking to brush up on the basics and get a hands-on introduction to the Python programming language.

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March 2020

MINDFUL MONDAY

March 2, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
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Free

Join GA for our monthly Mindful Monday event series! Come for an evening of mindfulness activities - such as meditation and yoga. Start your week off right, clear your headspace, and recharge for the rest of your work week!

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SKETCH FOR NON-DESIGNERS

March 2, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Have an idea on how to create or improve a mobile or web app, but been frustrated trying to communicate it to others?Enter Sketch. Unlike the bloated tools it replaces (see: Photoshop, Illustrator), Sketch is a simple, powerful design tool made specifically for those who design for screens. It has captured the UI/UX design world by storm—designers worldwide, including at leading companies like Google and Facebook, have already made the switch. Why should you, the non-designer, care? Sketch lets you…

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HOW TO BE AN EFFECTIVE MANAGER

March 3, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$55

Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal…

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SEO TRAINING FOR STARTUPS & BEGINNERS

March 3, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.Who is this Workshop for: Entrepreneurs and Business Owners who would like to drive more traffic to their website Digital Marketers looking for strategies to…

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LADIES LOUNGE: WOMEN CONQUERING THE WORLD OF TECH

March 4, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Ladies Lounge, a monthly event series hosted by GA, is spending March with industry experts to help us navigate the world of tech and take charge of our careers.An equal world is an enabled world. Individually, we're all responsible for our own thoughts and actions - all day, every day. We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women's achievements. Collectively, each one of us can help create a gender equal world. Let's…

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BUILDING YOUR PERSONAL BRAND

March 5, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$55

Experimenting with your personal brand? Thinking about reinventing yourself? Looking to get to the next level? In this bootcamp you'll get your brand into tip top shape so that you become confident wherever you go, stand out during interviews, make networking easy, and set yourself up to become influential in your field.Personal Branding is how you package yourself and communicate your unique skills and the value you bring to an organisation. Strategically building your brand and taking control of it…

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DIGITAL MARKETING: KEY CONCEPTS AND METRICS

March 5, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$75

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

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EXCEL AT EXCEL: GETTING DOWN TO THE BASICS

March 5, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$60

The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using functions and charts. This workshop was not designed…

Find out more »

GOOGLE ADS BOOTCAMP

March 6, 2020 @ 10:00 am - March 7, 2020 @ 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$375

Google Ads Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google Google Ads certified in Google Ads by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand Google Ads instead of just outsourcing everything…

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DATA ANALYTICS BOOTCAMP

March 7, 2020 @ 10:00 am - 3:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

This intensive bootcamp will run through the analytical workflow -- from collecting, cleaning, analyzing and presenting insights from small and big data sets.Goals: Introduce concepts and practice using and managing data Transform data for predictive analytics and business intelligence decision-making Develop compelling visualizations that articulate the value of data assets

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PRODUCT MANAGEMENT BOOTCAMP

March 7, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

You’re full of ideas, but how do you know which are worth working on? The start of the class will review the role of Product Management within various types of organizations and how to apply foundational skills. You’ll learn how to get to the MVP (Minimum Viable Product) so you can validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. You will learn how to get to the right metrics…

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AAUW WORK SMART | SALARY NEGOTIATION WORKSHOP

March 9, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

General Assembly is teaming up with AAUW and the Mayor's Office of Women's Advancement to offer free, monthly salary negotiation workshops for the women of Boston. Join us for a free two-hour salary negotiation workshop and gain the skills and confidence to successfully negotiate your salary and benefits packages in preparation for your next review or career change.

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INTRODUCTION TO USER RESEARCH

March 9, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$55

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills on their next research project. We've heard it's also very helpful to evaluate whether…

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AUGMENTED & VIRTUAL REALITY EXPO

March 10, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Join us at GA to see innovative and exciting local AR & VR technology demos, presented by startup founders and industry experts. Network with 100+ attendees from the Boston-area startup/tech community.

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INTRO TO CONTENT STRATEGY

March 10, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$65

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to…

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Augmented Reality and Virtual Reality Expo

March 10, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Join Boston New Technology, Boston VR Meetup and General Assembly for Augmented Reality and Virtual Reality Expo! RSVP Free: http://bit.ly/BNTarvr2 Featuring 10 startups and tech companies! To exhibit your AR/VR company, sign up here (free): http://ga.co/arexposignup

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YOUR CAREER IS YOUR BUSINESS: TAKE CHARGE OF IT

March 11, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Many professionals take a reactive approach to career management, thinking only about what’s next when faced with a critical decision point. In doing so, they lose the opportunity to be strategic and intentional about their career paths. Whether or not you’re actively seeking your next role, now is the time to start driving your career.As valuable as it is to have the support of managers and mentors, nobody cares about your career more than you do. Whether you’re looking to…

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HOW TO USE STORYTELLING FOR PERSONAL BRANDING AND CAREER SUCCESS

March 11, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$50

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression. This workshop will explore the difference between story and narrative, the many ways by which we…

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PROJECT MANAGEMENT BOOTCAMP

March 12, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Project management has become one of the hottest jobs in the market today. Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project management for folks…

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FUTURE OF FOOD

March 12, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Our food system is rapidly changing and these innovators are staying ahead of the game. Join us for lightning talks exploring the future of the food industry as it intersects with technology and changing consumer behaviors. We'll delve into the rising trends around food tech as it applies to on demand delivery, access to healthy meal plans, culinary media, food waste management, and consumer experiences. Hear straight from experts in the space to small business food entrepreneurs who are revolutionizing…

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ADOBE ILLUSTRATOR BOOTCAMP

March 13, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$180

Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography. This workshop is designed to get you up and running with Adobe Illustrator in just one day. The focus will be on step-by-step instruction leading participants through the most important tools and concepts in Illustrator.

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CODE IN ONE DAY: HTML & CSS CRASH COURSE

March 14, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$225

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live…

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CONTENT MARKETING BOOTCAMP

March 14, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$199

Did you know that 63% of businesses do not have a documented content strategy? (Marketing Profs and the CMI). You, of course, want to be in the remaining 37% excelling at this wizardry that is content marketing - which is why you’re here!If you’re new to content marketing this workshop will help you make a splash with practical takeaways on the day. This workshop covers the content fundamentals we offer in the 3-hour Content Marketing Workshop with bonus deep dives into writing…

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EXCEL BOOTCAMP

March 14, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool…

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SOCIAL MEDIA MONITORING AND ANALYTICS: HOW, WHAT, AND WHY

March 16, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$65

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns…

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GOOGLE ANALYTICS BOOTCAMP

March 17, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$150

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

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FIVERR X GA PRESENTS: HOW TO BECOME A DIGITAL NOMAD

March 17, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Fiverr & GA are joining forces to give you the inspiration, and tools to help you become a digital nomad.Keen to dip your toe into the increasingly attractive Digital Nomad lifestyle? Join us for a panel that will teach you how to work anywhere, all while earning a solid income. If you're dreaming about a different lifestyle from the 9-5, unlimited annual leave or being your own boss, you'll definitely need to attend this session! You'll walk away with vital…

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DATA VISUALIZATION AND INTRO TO TABLEAU

March 17, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$75

Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover the basic principles of data visualization, look at how data viz…

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TALK DATA TO ME: IMPACTING BUSINESS THROUGH ANALYTICS

March 18, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Data can be one of the most valuable assets to a business--if that business knows how to use it. Utilizing data to understand customers and meet business goals can be a daunting task, and requires hands-on collaboration between across organizational functions. Join General Assembly for an evening panel discussion. Learn from leaders in the Boston business landscape, across multiple organizations and roles, who are utilizing data in their day to day roles. Discover some tips and techniques on how to…

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CUSTOMER JOURNEY MAPPING

March 18, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$65

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This introductory workshop will teach you a multidisciplinary approach to…

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PRESENTATION SKILLS AND PUBLIC SPEAKING

March 19, 2020 @ 10:00 am - 2:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$125

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming more and more of a priority. Whether we are job interviewing, pitching our startup, actively networking, or needing to lead a presentation…

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AGILE AND SCRUM BOOTCAMP

March 19, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This bootcamp will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed with the knowledge of how to use…

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EFFECTIVE DESIGN FOR MARKETING CAMPAIGNS

March 19, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Design is one of the most important marketing tools for crafting your brand’s personality, establishing your credibility, and expanding and engaging your audience - especially in highly evocative industries of today. When it comes to marketing strategy, the way in which your content captures the attention of the consumer and conveys the message of your brand is crucial to the success of your organization.Join GA for a panel discussion on effective design for marketing campaigns. Come hear from local marketing…

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DIGITAL MARKETING BOOTCAMP

March 20, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in…

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ADOBE PHOTOSHOP BOOTCAMP

March 21, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just one day. The focus will be on step-by-step instruction leading participants through the most important tools and concepts in Photoshop.

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SQL BOOTCAMP: LEARNING THE LANGUAGE

March 21, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence.

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NEGOTIATION & THE INTERVIEW: EXPLORING FIT & LANDING THE JOB

March 23, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

To succeed in a job interview, you have to understand what is important to the decision maker, demonstrate that you are a fit, and be ready to negotiate compensation. What does the decision maker care about beyond the job description? How do you show that you fit what they need? What if salary comes up—do you name a number if they ask? If so, what number? Preparation and sound negotiation tools will help you answer all of these questions to…

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HOW TO BECOME A CONFIDENT COMMUNICATOR

March 23, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$45

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations.In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability to make small changes to your words, tone,…

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HOW TO BE A PRODUCTIVITY NINJA

March 24, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Staying on top of everything in our busy, digitally-driven lives is a huge challenge for most of us. How do we balance fielding work demands, being attached to our smartphones, and staying on top of wellness, all while trying to excel in our careers?It’s no longer enough to focus simply on “time management”. We all need to think about how we manage our attention and focus, our projects and actions, our choices and habits. Join GA for this evening event…

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SOCIAL MEDIA STRATEGY MAPPING

March 24, 2020 @ 6:30 pm - 9:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$65

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

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INTRO TO AGILE AND SCRUM

March 25, 2020 @ 3:00 pm - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$55

Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams. This workshops is a great introduction…

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HOW TO LAND A JOB IN A STARTUP

March 25, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

There's no question about it, fast-growing startups are an increasingly attractive place to work. But breaking into the world of tech is intimidating!In this thought-provoking and inspiring panel, you'll get the insider tips on how to launch your career in a startup. You'll learn what startups look for, where to find the best jobs, and how to stand out from the crowd. You'll walk away feeling confident about taking that next step in your own career journey in 2020!

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SOCIAL MEDIA BOOTCAMP

March 26, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$180

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social…

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INTRODUCTION TO PYTHON BOOTCAMP

March 26, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

Python is a versatile and widely-used programming language with many applications. This workshop explores basic programming concepts in Python and discusses real world applications across multiple industries. The workshop is hands-on and exercise based, so participants will get plenty of practice. This class is aimed at new programmers, or those who are looking to brush up on the basics and get a hands-on introduction to the Python programming language.

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EXCEL BOOTCAMP

March 27, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

We’ve all heard of Microsoft Excel, and yet a surprising number of people have little to no experience using it. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn the basics of the application, including calculation, formatting, and charts. The class will also extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool…

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PROGRAMMING FOR NON-PROGRAMMERS BOOTCAMP

March 27, 2020 @ 12:00 pm - March 28, 2020 @ 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$315

Note: This Programming for Non-Programmers Bootcamp is a back-to-back Saturday series. The first class will be on Friday, March 27th and the second class will be on Saturday, March 28th. Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started.

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PROJECT MANAGEMENT BOOTCAMP

March 28, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$200

Project management has become one of the hottest jobs in the market today. Many growing organizations have come to recognize the need for project managers in the wake of expanding operations and project teams. It’s not uncommon for designers, developers, and entrepreneurs to find themselves cast in the role of project manager, even if many of these responsibilities fall well outside their job description. This is also a good time to “break into” the profession of project management for folks…

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PYTHON FOR DATA SCIENCE

March 28, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$175

Python is a versatile and widely-used programming language with many applications. This workshop explores Python's place in the scientific ecosystem, and how the language, with several readily-available open-source libraries, can serve as a powerful tool for data analysis. Designed as a stand-alone introduction to the data science aspects of Python, this class is also a recommended preparatory workshop for students planning to enroll in General Assembly's Data Science course.By the end of the workshop, students will be able to: Use…

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USER EXPERIENCE DESIGN BOOTCAMP

March 28, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$250

The User Experience Designer (UXD) plays a critical role in today’s Experience Economy. With digital, human-centered products and services at the forefront of this economy, this workshop aims at understanding humans on a fundamental level as it applies to design, how to perform user research and testing as part of an iterative design cycle along with various design processes and who is involved. Additionally, participants will learn core UX concepts and terminology, practice conducting UX research, sketch interfaces, and build…

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MEET & HIRE: UX DESIGNERS, SOFTWARE ENGINEERS, AND DATA SCIENTISTS

March 31, 2020 @ 5:00 pm - 7:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
Free

Hiring from GA is a great ROI. Skip the tedious resume screenings and connect with multiple candidates in one event. GA candidates can bring diverse professional experience to your team. Many of them are looking for junior-level roles aligned with the skills they just developed at GA, while others are suited for mid-career, management-level opportunities.

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April 2020

DESIGN THINKING WORKSHOP

April 1, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$50

Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think “outside ourselves.” Great design doesn’t happen within the four walls of a studio or office. It happens in the real world.In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop…

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BRAND STRATEGY WORKSHOP

April 2, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$50

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition, origins and evolution types of branding; Consumer, Corporate, Place, Personal understanding your audience,…

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INTRO TO SEO BOOTCAMP

April 3, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$199

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start the beginnings of a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.In this bootcamp on “human-centered SEO,” you’ll learn the basics of how to analyse and…

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DESIGN YOUR DATA: TABLEAU BOOTCAMP

April 4, 2020 @ 10:00 am - 4:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$199

Participants will learn how powerful a tool like Tableau can be to showcase data in a visually insightful manner. The major difference between the workshop and this bootcamp is the accelerated level of functionalities that will be taught. Participants will sign up for a free trial of Tableau Desktop and be given a large data set for hands on trainings throughout the bootcamp. We will be walking through the analytics workflow with a real world case study using Tableau to…

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SQL BOOTCAMP: LEARNING THE LANGUAGE

April 10, 2020 @ 10:00 am - 5:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map
$299

SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence.

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Defining Success for Yourself

April 21, 2020 @ 6:00 pm - 7:00 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map

In this workshop, discover how to create an inspired vision for your future self. Learn ways to re-define success for yourself—not just by your accomplishments, but also by the qualities of your character. Understand the science and research behind living a high quality of life and leave with a completed personal statement of success. Takeaways Learn what positive psychology tells us about living a meaningful life Distinguish between “resume virtues” and “eulogy virtues” Recognize how emotion, relationships, engagement, meaning and…

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GROWTH MARKETING | HOW TO CREATE GROWTH STRATEGIES

April 22, 2020 @ 6:30 pm - 8:30 pm
General Assembly Boston Downtown, 125 Summer Street
Boston, MA 02110 United States
+ Google Map

Join General Assembly and our monthly guests for a conversation about digital marketing and growth hacking. Our guests are all experienced marketing professionals who will speak about their approach to growing their businesses.We will talk about the Technology they use, strategies that work for them and things they have learned along the way. Join us for these sessions and have your questions ready! Takeaways Subjects that maybe covered Marketing Strategy Content Marketing Technology and Tools Reporting and Analytics Failures? Things…

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