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Localytics

June 2016

Discovering Why Your Consumers Hire and Fire Your Products: The Jobs to Be Done Theory & Method

June 2, 2016 @ 6:15 pm - 9:00 pm
Localytics, 2 Center Plaza
Boston, MA 02108 United States

BPMA Monthly Meeting Discovering Why Your Consumers Hire and Fire Your Products: The Jobs to Be Done Theory & Method Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product. You could see this as a frustrating fact of business. Bob Moesta sees it as a great opportunity to get ahead of the competition and in this session he will…

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