Many people ask me whether they should pursue social media marketing on both Facebook and Twitter. Unfortunately, Twitter and Facebook are not a perfect fit for every company. I’ve compiled a quick cheat sheet for reference if you are questioning your efforts on the social media front.

Last month Mike Volpe of Hubspot wrote a post condemning social media. Though I was offended at first, I now see his point of view. I decided to explore one of his ideas—“hiring an intern to do social media won’t transform your company.” Thinking about this one sentence made me realize that he’s right. A social media intern doesn’t really help your company. In fact, it can actually hurt you. Here’s why:

My advertising class last year had a public relations professional come speak about her industry. Her number one mantra? Write hand written notes after you contact someone. I'm not going to lie, I was very cynical when I first heard this. Probably as cynical as you are right now. I thought to myself, how can writing a handwritten note make any difference? The truth is, it can.