Intelligent.ly Class - PR 101: Understanding The Evolving Public Relations Landscape

When: 
Monday, February 3, 2014 - 6:00pm - 7:30pm
Cost: 
$25
Location: 
NEW Intelligent.ly Campus @ Communispace 290 Congress St. 7th Floor Boston, MA 02118
Register Here: 
Eventbrite
Description: 

Instructor: Sarah Salbu

So your company just launched a cool new product, and now you need to get the word out about it. You gear up your social media channels and write a post for the company blog, but standard marketing tactics are just one piece of a larger puzzle and you could do much more to gain the publicity you deserve.
 
Ever heard of a press release? Know the essentials of media monitoring? What about measuring the efficacy of a campaign? Public Relations is an integral part of any organization's marketing mix and Sarah Salbu will explain the evolving landscape of PR and how you can employ strategic PR activities in your company.
 
 
What You'll Learn
 
  • Definitions of PR tactics and how and when to use them 
  • Media monitoring and media relations
  • Ways to quantitatively measure the impact of PR efforts
 
 
Please note our NEW CLASSROOM LOCATION:
290 Congress Street, Boston 02210 - take the elevator to the 7th floor
You will be asked to show a photo ID on arrival.
 
 
About the Instructor

Sarah Salbu is a senior account executive at SHIFT Communications, her priority is to understand the business goals of each client to best align all PR activities.  Prior to joining SHIFT, Sarah led the PR program at PerkinElmer, a global human and environmental health company. She is also a communications mentor for a number of start-ups who participate in the Mass Challenge program and has led PR workshops at Boston's Startup Institute. When she isn’t doing PR you can usually find her at a comedy club in Boston or taking Salsa lessons. She was recently featured in an article in Inc. Magazine about leveraging Twitter as a networking tool.