The Key to Pricing

Every Entrepreneur reaches this pivotal point: “How much to Charge” his/her customer. Charging too little will leave money on the table and will not maximize profits. Whereas, charging too high of a price might push your potential customers to other vendors or products.


So what is the right dollar amount to charge for a product or service?

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The Chris Rock School of Entrepreneurship (Pricing!)

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General Information
URL: 
http://vator.tv/news/show/2009-06-17-the-chris-rock-school-of-entrepreneurship
Author: 
John Greathouse
A great examination on how to properly price your product; resist the temptation to unbundled your product to give someone a discount and decreasing your revenue.

Startup Lessons from the Underpants Gnomes: PROFIT!

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General Information
URL: 
http://onstartups.com/home/tabid/3339/bid/8608/Startup-Lessons-From-The-Underpan...
Author: 
Dharmesh Shah, CTO of Hubspot
Dharmesh examines the problem for many internet startups: a lack of plans for making profit. He then discusses the thought process for properly planning a business to make a profit.
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