General Assembly: Data-Driven Leadership
We hear about data all the time, but how do you go from processing the vast amounts of data to leveraging it effectively to make business decisions? Leaders need to know what their best data is, how to apply it to strategic decisions, and how to verify data quality. Learn how to identify the crucial sources of data for different business decisions: finding your target market, financial projects, identifying customer lifetime value, resource allocation, and market adoption.
TAKEAWAYS
- Learn how to sort bad data from good data.
- Utilize data across silos to make better business decisions, getting a fuller picture of your market, and increase your odds of success.
- Learn to use data efficiently to drive success in every area of your business, from more efficient operations to better use of your marketing dollars.
- Understand different data sources available inside early-stage startups and their uses in making business decisions.
- Learn how to set up data collection in ways that take less time, and deliver better results.
- Understand dashboards and how to use them.
- Examine use case studies to apply data strategically in executive decisions.
PREREQS & PREPARATION
Bring a laptop.
ABOUT THE INSTRUCTOR
Christina IngeVP of Marketing,
EdTrips
Christina Inge has led go-to-market strategies for startup organizations for the past decade, using data to help products reach their ideal markets, and help organizations align with their markets. She's expert at applying data to conversion optimization, marketing strategy, and development, working across platforms to build analytics programs that make sense and drive business results. She writes and speaks frequently on business strategy for organizations of all sizes, and has led workshops for eMetrics and Conversion Conference.
