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In this ongoing economic recession and "jobless recovery" Gen Y has drawn the short straw. 

Every company sets out to solve a problem, which is outlined in their mission statement. However, when it comes to describing that message to their customers, competitors, and market. This message often becomes jarbled, misinterpreted, and some occasion’s completely different than what they wanted to say. Follow this strategic PR process to help you create that perfect message.
Chances are, if you are reading this post, you are interested in YCombinator/TechStars, you follow guys like Fred Wilson and Dave McClure amongst many others on Twitter, and you religiously read TechCrunch as you simultaneously envision the day TC writes about you and your startup.
The Boston community has come a long way since last year, but there is still plenty of discussion about our problems and new challenges. This is most recently reflected by Roy Rodenstein's post yesterday.
By definition being an entrepreneur requires a diversity of skills, and the ability to own the risks involved in forging your own pathway. But hey, if you’ve done that - Congrats! You have what is takes to dive into the “Big Pond” of commerce.
“Customers live outside the building.” Every startup is well served to remember this and make sure they’re reaching out to their customers/users to understand them. As customer development manager at oneforty, I’m on the front lines of that effort and our overall goal of implementing 
