Culture is a common buzz word among new and established organizations. It’s increasingly important in a startup to motivate employees to work the extra hours without the added benefits. It’s also the factor many companies rely on to attract and retain strong talent. But strangely enough some of the most successful companies don’t even consider culture, but rather stumble into it.

Ever wish you could climb in the brain of your customer to really understand what they're thinking? Want to know how to get the most out of your employees? Is there a secret underlying process that make use all alike in how we think?  While How We Decide is not a magic solution to all of those questions, it does provide fantastic and fascinating insight into all of them.  I highly recommend this book to anyone that wants to better understand the underlying thought processes that make up the complex human mind. Read on to find a few of the key things I discovered in reading this book. 

Yesterday, I was sitting in the oneforty conference room talking about the company's culture.  As I spoke with Laura about what the current team thought was the culture, it got me thinking about what startup culture really is.  With more questions than answers and a few personal theories about the whole thing, I thought I would bring it to you, the Greenhorn reader, to see what your thoughts are. Read on.

So I'd love for you to weigh in on what you think are some of the answers to these questions...

In all the discussions about changing the culture in Massachusetts to better promote a healthy entrepreneur ecosystem, a major player has been consistently ignored: Large Corporations.  The role of these organizations on local economies is obvious, and yet when considering how to help startups, they're often forgotten.