Informed and intentional management of a firm’s IP activities has emerged as a critical topic, one that all companies need to consider within the context of their business interests.  Does your intellectual property (IP) support your business strategy? Are you extracting and collecting all of the valuable IP generated in your product development efforts?  What approaches do industry leaders use to leverage IP for competitive advantage?  

Join fellow product professionals for an evening with the Boston area PDMA and Ben Taylor, Director at ipCapital Group, a strategist focused on intellectual asset management in new product development.  Ben brings his cross-industry experience working with some of the world’s leading companies in consumer goods, food and beverage, medical devices, industrial products, and high technology.  

Attendees of this session can expect to learn about:

• Basic steps for establishing an IP program that is right for your organization
• Common IP challenges that organizations face in the NPD process
• Practical approaches to create business value with your IP
• Case studies that demonstrate how companies enhance competitive position through strategic IP management

A portion of the evening will be open for questions and discussion.